When we think about Market Research, we envision a series of stages that include the design, development, and field collection of data and insights. Among these stages is the presentation of results in various formats and presentations. For clients and stakeholders, documents summarizing research findings can be complex and time-consuming to review. Likewise, results reports…

“You reap what you sow,” as the saying goes. This phrase is invaluable in business environments and involves stakeholders such as brands. Among all the needs a company has is understanding consumers and competitors. Whether you have an internal department that handles this or not, at some point you will require the support of Market…

There’s a saying that asking is the first step to receiving. This principle reminds us that we must pay attention to the form and means used to obtain an answer. In Market Research, we also work with this principle, allowing us to be more precise in the results obtained. It’s worth remembering that in our…