Brands have many aspects they must monitor throughout their lifespan. The image that people, competitors, and the brand itself have is one of those topics that must be paid attention to. This is closely related to its counterpart in individuals. Generally, each individual creates an identity that matches their characteristics and objectives. Brands do this…

Over the years, our understanding of people and brands has undergone a tremendous transformation. Despite this, many of its principles remain unchanged. Sometimes, out of habit, we begin to overlook those aspects we take for granted and that structure our roles. When this happens, our work diminishes and is more vulnerable to errors and creates…

In our daily practice in our sector, the process of conducting a market study is very familiar to us. However, for new brands and companies, the task of requesting a service in this field can be somewhat overwhelming. At first, it may seem that there are predetermined solutions for every scenario. However, this is only…