December is often accompanied by a sense of fulfillment and nostalgia. As the last month of the Gregorian year, it’s associated with endings and reflecting on lessons learned. We want to take this opportunity to do the same and take stock of the lessons learned in 2025, which is now beginning to say goodbye. We…

We humans often live with a series of worries that keep us up at night. Among them is the cost of living. By this, we can mean everything from the most basic necessities like food and clothing to more superficial ones like entertainment and luxury. All the areas mentioned above are aspects we don’t want…

Gaining a deeper understanding of consumers and brands is a complex and fascinating task. The most important resource for researchers in this field is data. There are many forms of data and many ways to access it. Previously, obtaining it was an arduous process because it involved large budgets and even required ample storage space.…