Market research and Advertising are two disciplines that have been linked for many years. This relationship is no coincidence. The former focuses on understanding the circumstances that drive consumer and brand decisions. The latter strives to position products and services in people’s interests through communication strategies. Knowing this, it’s understandable that one feeds into the…

One day, you’re making your daily commute. The shops and service centers you pass by are indifferent to you because you already know them like the back of your hand. You see places like coffee shops, flower shops, auto parts stores, and other businesses that most likely have a very local reach. You identify with…

The year 2025 has unfolded amidst several contingencies that have affected the lives of people and countries. The days when time passed in a kind of boring everyday life due to relative peace seem far away. However, recent years have shown us that prevention and resilience are skills worth instilling. In the face of such…