This week the world turned to the United Kingdom for the loss of its monarch. This historical event allows us to review a concept from Market Research. The countr-brand is an element that involves many variables and changes over time. Depending on its nature, it can affect or benefit the people and companies that reside in a specific place. Therefore,… Leer más →
Categoría: Country brand
Does The Nationality Of Your Brand Affect Its Perception?
In many parts of the world, the health crisis is beginning to subside thanks to the coverage of vaccination campaigns. Just over a year ago the first laboratories announced the launch of the first immunizations for emergency use. However, almost at the same time as their presentation, public opinion began to make value judgments on them based on very varied… Leer más →