Etiqueta: Qualitative analysis

Fotografías de una fila de universitarias graduadas saltando felices. Imagen de Pham Trung Kien en Pixabay. (Español) / Fotografias de uma fileira de universitárias pulando alegremente. Imagem de Pham Trung Kien no Pixabay. (Português) / Photographs of a row of university graduates jumping happily. Image by Pham Trung Kien on Pixabay. (English)

What Market Studies Can Be Done In The Educational Sector?

The market has multiple specialty sectors. Among these is the educational one. This sector can be classified into different classes depending on the chosen parameter. For example, if we stick to the type of resources obtained, we have public ones (most numerous in Mexico), hybrid ones (exceptional in LATAM), and private ones (most common in Brazil). Generally, it is the… Leer más →

Detail of a photograph of an analyst working in the office. Image by Peter Olexa on Pixabay. (Español) / Detalhe de uma fotografia de um analista trabalhando no escritório. Imagem de Peter Olexa no Pixabay. (Português) / Detail of a photograph of an analyst working in the office. Image by Peter Olexa on Pixabay. (English)

What Is The Use Of Making Focus Groups?

Qualitative techniques are often discarded by quantitative ones. This decision is usually based on the limitations of its unstructured and flexible approach. This apparent lack of rigor prevents some teams from obtaining valuable insights that can sometimes only be obtained through activities such as in-depth interviews or focus groups. The latter are now part of the social imaginary of what… Leer más →

Fotografía de una mujer respondiendo un diario en línea - Imagen de Vinzent Weinbeer en Pixabay (Español) / Fotografia de uma mulher respondendo a um diário online - Imagem de Vinzent Weinbeer do Pixabay (Português) / Photograph of a woman answering an online diary - Image by Vinzent Weinbeer from Pixabay (English)

4 Recommendations For Online Diaries

Within Market Research there are many tools and techniques to understand people. The choice of one of these depends on the objectives and available resources. When it is required to have knowledge of the uses and habits of consumers over several days, online diaries are chosen. As its name indicates, it is a solution that allows monitoring the use of… Leer más →

Imagen ilustrativa de unos audífonos de diadema (Español) / Imagem ilustrativa de headband headphone (Português) / Illustrative image of headband headphones (English)

What Uses Do Transcripts Have In Market Research?

In the task of knowing people through their habits and purchasing decision processes, many means are used to collect data and information. Within quantitative studies, electronic questionnaires and sheets of paper marked with pens or crayons are usually used. This is possible because it is enough to capture short answers and some information without further depth. The situation is different… Leer más →

Imagen ilustrativa de un cuaderno y un lápiz (Español) / Imagem ilustrativa de um caderno e um lápis (Português) / Illustrative image of a notebook and a pencil (English) | Fuente de imagen - Fonte de imagem - Source of image: JuanMarcelFrancia en-em-in Pixabay

What Differences Are There Between Quantitative And Qualitative Studies?

The task of understanding people through their purchasing decisions is very complex. Human beings possess a complexity that both fascinates and challenges researchers who dare to delve into our behavior. Within Market Research there are two major approaches to fulfill this mission: the quantitative and qualitative ones. In other entries in this blog we have expanded some data and information… Leer más →

Un brote o retoño (español) / A sprout (English) / Um surto (português)

How To Approach A Recent Theme?

We live in an increasingly interconnected and fast world. A few decades ago, innovations took a few years to spread throughout the world. Do you remember the premieres of the highest-grossing movies? Before they were not released all over the world at the same time and we had to wait for it to arrive in theaters in our city with… Leer más →