Etiqueta: English

Why is qualitative analysis so misunderstood?

A reality that some of us who do market research face is the undervaluation that qualitative analysis suffers. There are analysts who believe that the data obtained through dozens or hundreds of interviews and the quantitative analyzes derived from them are more useful and practical. However, both approaches are not exclusive and feed into each other. We know that it… Read more →

5 New Suppliers For Market Research

The future is today. This statement is most evident for those of us who have been in the market research industry for several years. Those who have just joined our activity live this future as a palpable and close present. New needs require new solutions. That is why we want to list five categories of providers for market analysts that… Read more →

Three tips for planning for 2021

A new year brings with it an opportunity to list various resolutions to fulfill. Whether they are individuals or companies, the first days of each year invite us to reflect on the goals we want to achieve in the short, medium and long terms. We are not yet certain about the end of the global health crisis, but thanks to… Read more →

Five trends to watch in 2021

To the joy of many, the year 2020 is about to end. With it, a moment of our lives that was disrupted by the COVID-19 epidemic will be left behind. We are still far from seeing the end of the health contingency. However, thanks to advances in the application of various vaccines and the discovery of an effective treatment, a… Read more →