Etiqueta: English
What Types Of Incentives Are There?
Market Research is based on the data and information that people provide to analysts. Without this valuable raw material the studies would not be possible. If we review the classic idea that many persons have of a typical interview, it involves voluntary and free participation. However, in the real world, this type of collaboration is not a reflection of one… Leer más →
4 Advantages Of Self-Administered Questionnaires
4 Virtues of Self-Administered Interviews
In Market Research we try to achieve the best way to cover the goals set in the objectives of a study. The path to achieve them depends on many factors. Among these we can find the intrinsic ones of the organizations involved and the extrinsic ones related to the environment and the consumers themselves. Everything in life has two sides.… Leer más →
4 Common Errors In Designing Self-Administered Questionnaires
4 Common Mistakes In Self-Administered Interviews
There are multiple ways in which we can collect data and information from people. Among these we find all the techniques that involve the participation of interviewers. They play a relevant role as they are the ones who know the response capture instrument in depth. However, on some occasions the methodology of a study will require that there be no… Leer más →
Why Is There A Perceived Glass Ceiling To Access Market Research Services?
Is There A Glass Ceiling For Market Research Clients?
At school we are taught that each person who has something to offer can use Marketing tools and solutions to enhance their value proposition. Our discipline covers multiple areas that few people can cover in their entirety and with competence in each of these. It is a classic and almost an obligation to remember the four «P’s»: the product, the… Leer más →
Four Translation Solutions In Market Research
What Alternatives Are There To Do Translations In Market Research?
Today we live in an interconnected world. What happens in one place can affect its opposite relatively quickly and easily. We suffered an example of this phenomenon in the COVID-19 health emergency. A pathogen managed to travel across the globe, putting us in a crisis of which we had no recent history. The exchange of ideas and knowledge involves the… Leer más →