Etiqueta: English

Fotografía de la mano de una persona de negocios sosteniendo una pluma sobre un reporte y al lado de una calculadora. Imagen de Kris en Pixabay. (Español) / Fotografia da mão de um empresário segurando uma caneta sobre um relatório e ao lado de uma calculadora. Imagem de Kris no Pixabay. (Português) / Photograph of a business person's hand holding a pen over a report and next to a calculator. Image by Kris on Pixabay. (English)

What Options Are There To Do Market Research?

Market Research is a discipline with multiple tools and methodologies at your disposal to solve the needs of brands and people. The choice of one or the other depends on many circumstances. Weighing the conditions surrounding a project is the job of analysts who, based on their experience, will choose the best means to resolve the questions raised in the… Leer más →

Fotografía de una brújula sobre un mapa. Imagen de beasternchen en Pixabay. (Español) / Fotografia de uma bússola em um mapa. Imagem de beasternchen no Pixabay. (Português) / Photograph of a compass on a map. Image by beasternchen on Pixabay. (English)

What Types of Maps Are Used in Marketing Research?

Deploying the data and information collected in field surveys is one of the substantive tasks of Market Research. There are multiple resources that we can use for this objective. Among these we find maps. Geography is one of the social sciences that best knows these elements. One of the most valuable contributions of this discipline is answering the “where” question… Leer más →

Fotografía de una mujer trabajando frente a su laptop con un café a un costado. Imagen de Pexels en Pixabay. (Español) / Fotografia de uma mulher trabalhando em frente ao laptop com um café ao lado. Imagem do Pexels no Pixabay. (Português) / Photograph of a woman working in front of her laptop with a coffee on the side. Image from Pexels on Pixabay. (English)

How To Encourage People’s Participation In Market Research?

To obtain findings it is necessary to obtain the raw material of Market Research: data and information. In some cases the latter can be achieved through office investigations. However, in some projects it is not enough to do a documentary review. When it is necessary to approach consumers, there are many elements at play that define the ease with which… Leer más →

Fotografía de un reloj cucú. Imagen de Aritha en Pixabay. (Español) / Fotografia de um relógio cuco. Imagem de Aritha no Pixabay. (Português) / Photograph of a cuckoo clock. Image by Aritha on Pixabay. (English)

Recommendations For Researching Niche Topics

The market is huge and quite varied. The world is perceived as larger by an increasing number of people. For this reason, tastes have become diversified. Before, minorities were communities of very few individuals. Now non-majority segments can represent groups of hundreds or thousands of people. An extreme case occurs in highly populated countries, such as India, where a minority… Leer más →