![FOUR MEANS TO OBTAIN FINDINGS IN MARKET RESEARCH
Segmentation. Allows listing and characterizing homogeneous segments of consumers.
Brand evaluation. Seeks the perception and value that these have among their public.
Price elasticity. Makes it possible to know critical data such as maximum and minimum costs.
Uses and attitudes. Investigates the critical path of decision making based on habits.
Source: Staff, 2024, Acertiva](https://blog.acertiva.com/wp-content/uploads/2024/07/2024-07-26-EN-1024x536.jpg)
Four Means To Obtain Findings In Market Research
![FOUR MEANS TO OBTAIN FINDINGS IN MARKET RESEARCH
Segmentation. Allows listing and characterizing homogeneous segments of consumers.
Brand evaluation. Seeks the perception and value that these have among their public.
Price elasticity. Makes it possible to know critical data such as maximum and minimum costs.
Uses and attitudes. Investigates the critical path of decision making based on habits.
Source: Staff, 2024, Acertiva](https://blog.acertiva.com/wp-content/uploads/2024/07/2024-07-26-EN-1024x536.jpg)
Market Research is a discipline with multiple tools and methodologies at your disposal to solve the needs of brands and people. The choice of one or the other depends on many circumstances. Weighing the conditions surrounding a project is the job of analysts who, based on their experience, will choose the best means to resolve the questions raised in the… Leer más →
Deploying the data and information collected in field surveys is one of the substantive tasks of Market Research. There are multiple resources that we can use for this objective. Among these we find maps. Geography is one of the social sciences that best knows these elements. One of the most valuable contributions of this discipline is answering the “where” question… Leer más →
To obtain findings it is necessary to obtain the raw material of Market Research: data and information. In some cases the latter can be achieved through office investigations. However, in some projects it is not enough to do a documentary review. When it is necessary to approach consumers, there are many elements at play that define the ease with which… Leer más →
The market is huge and quite varied. The world is perceived as larger by an increasing number of people. For this reason, tastes have become diversified. Before, minorities were communities of very few individuals. Now non-majority segments can represent groups of hundreds or thousands of people. An extreme case occurs in highly populated countries, such as India, where a minority… Leer más →
The globalized world is a reality that many of us no longer question. After the COVID-19 pandemic, which continues to cause effects in the world, we see that what happens in a distant point on the globe ends up affecting all territories. Although this was also true in the past, the rate of dispersion of effects was slower and rarely… Leer más →