Etiqueta: English

Imagen ilustrativa de un grupo de jóvenes tomando clase (Español) / Imagem ilustrativa de um grupo de jovens fazendo aula (Português) / Illustrative image of a group of young people taking class (English)

Can We Interview Children In Market Studies?

Market Research is an activity with multiple possibilities. Consumers have many characteristics and each segment has different needs and capabilities. Children and young people are a group of people who consume products and services that we are also interested in studying. There are many categories that only apply to this sector: toys, specific foods for this age group, didactic material… Leer más →

Imagen de un diccionario (Español) / Image of a dictionary (English) / Imagem de um dicionário (Português)

Four Frequent Acronyms In Market Research

In the development of our activities, we usually use some shortcuts to avoid spending resources indiscriminately. This is done because times within our discipline can be very fast and any savings that are well justified will be welcome. In communication between experts in the field, this practice is no exception. The use of acronyms allows us to exchange messages between… Leer más →

Composición gráfica de una mano humana saludando a otra virtual que sale desde el monitor de una computadora portátil. (español) / Composição gráfica de uma mão humana cumprimentando uma virtual que sai de um monitor de laptop. (Português) / Graphic composition of a human hand greeting a virtual one that comes out from a laptop monitor (English)

Did The Revolution Come Through ChatGPT?

In the last weeks of 2022, the emergence of ChatGPT gained a lot of attention. The reason? Those who have had the opportunity to use it have been surprised by its ability to answer a wide variety of questions with expressions almost as colloquial as if we were chatting with a real person. And it is that ChatGPT is a… Leer más →

Imagen ilustrativa de una mano clavando un dardo en el centro de una diana (español) / Imagem ilustrativa de uma mão cravando um dardo no centro de um alvo (Português) / Illustrative image of a hand sticking a dart into the center of a target (English)

4 New Year’s Resolutions For 2023

A new year has begun! And with it, many people set goals to achieve in the next 12 months. Brands and companies are no strangers to this practice and can define objectives that help them to be more assertive and efficient with the advice of Market Research. That is why we share four objectives that you can define and meet… Leer más →

Imagen de una flor de nochebuena (español) / Imagem de uma flor poinsétia (Portiguês) / Image of a poinsettia flower

Our Year 2022 End Message

Since 2020 all of us have suffered a health crisis that has disrupted almost all the orders of our lives and Market Research has not been the exception. We have had to adapt our work to each new situation in the environment: transfer the entire operation to a virtual format for a few months, apply sanitary measures based on national… Leer más →