What Tips Are There For Designing Good Questionnaires?
Etiqueta: English
4 Tips For Designing Good Questionnaires
One of the basic tasks that most market analysts tend to carry out at some point in their career is writing questionnaires. To execute this activity it is necessary to start from a deep knowledge of the objectives of the research to be resolved. Based on the latter and the available resources, we can choose one technique or another to… Leer más →
What Did We Learn From The Covid-19 Pandemic?
What Is It Useful For To Carry Out Quantitative Studies?
Four Reasons To Conduct Quantitative Studies
Within Market Research we have at our disposal two large types of methods to meet consumers. Qualitative studies are usually used when we need to address decision elements that are often not verbalized spontaneously by people and require analysts who are experts in conducting activities alone or in groups. When we need to know a phenomenon with a larger number… Leer más →
Why Celebrate International Market Research Day?
On May 2, the IMRD23 was held in several countries around the world. This celebration is promoted by ESOMAR or European Society for Opinion and Market Research for its acronym. Beyond being a mere commemoration of the work that thousands of people do every day to get to know people, it also serves as a stop along the way. With… Leer más →
International Market Research Day 2023
How Many Infants Are There in LATAM?
Why Do Desktop Research?
Market Research has many alternatives to meet people. Among all the techniques we find Desktop Research. Also known as cabinet study, it is a methodology that allows us to investigate niches and market segments of which we do not know much at first. Because it is a documentary technique and given its scope, it may not be widely used. However,… Leer más →
What Aspects Determine The Complexity Of A Recruitment?
