Etiqueta: English

Sampling Size: A Dilemma In Market Research

Quantitative techniques have great relevance in market research given their possibilities to describe and infer behaviors and characteristics of all consumers. It is essential that market analysts who master these techniques have experience so that the inferences they establish meet a minimum of conditions so that they have statistical validity. Although in an ideal world, conducting a census would be… Read more →

Are We Free To Choose When We Shop Online?

The beginning of the 21st century has been characterized by a transition from the use of analog to digital media. The incursion of various segments of product and service offer to the Internet has not been free of great challenges that have put in check some activities such as print media and the projection of tapes, to name a few… Read more →

Localization in marketing, a very brief review

Today we live in an era dominated by data. Until a few decades ago these were limited and a large investment was needed to achieve them. On many occasions the large databases were only produced by the States. At the end of the 20th century, large private corporations began to compete in this field. It is until recent years that… Read more →

Are you or your consumer? A classic dilemma

Let’s imagine this scene. Is a person happy because he has dedicated time and capital to launch a satisfactory. This one is extremely innovative and visionary. In the minds of several counselors it was envisioned that it would break consumption records and that each family would have at least one at home. At launch it turned out to be a… Read more →