Etiqueta: English

Fotografía cenital de dos personas trabajando en equipo. Imagen de adoxkochi en Pixabay. (Español) / Fotografia aérea de duas pessoas trabalhando em equipe. Imagem de adoxkochi no Pixabay. (Português) / Overhead photograph of two people working as a team. Image by adoxkochi on Pixabay. (English)

Why Should You Hire Market Research Services?

Today we live in a highly competitive world in which those who react most effectively and proactively will have the best results. Market Research is a strategic area that is gaining more and more weight every day inside and outside brands. However, in several territories it is still not considered a constant function and is usually outsourced through agencies. Hiring… Leer más →

Detalle del Centro Histórico de Salvador, capital de Bahía, Brasil. Imagen de soel84 en Pixabay. (Español) / Detalhe do Centro Histórico de Salvador, capital da Bahia, Brasil. Imagem de soel84 no Pixabay. (Português) / Detail of the Historic Center of Salvador, capital of Bahia, Brazil. Image by soel84 on Pixabay. (English)

4 Comments On The Classification Of Socioeconomic Levels In Market Research

Whether you have little or a lot of time dedicating yourself to Market Research, you have come across Socioeconomic Levels. These vary from country to country because it is not possible to establish a rule that applies internationally given the heterogeneity of national realities. In LATAM, some organizations that define these levels are the Brazilian Association of Research Companies (ABEP… Leer más →

Fotografía de un soldador trabajando en una fábrica. Imagen de Jon Kline en Pixabay. (Español) / Fotografia de um soldador trabalhando em uma fábrica. Imagem de Jon Kline no Pixabay. (Português) / Photograph of a welder working in a factory. Image by Jon Kline on Pixabay. (English)

What Elements Are Reviewed In A Feasibility Study?

When carrying out market research, you seek to answer a series of questions. The answers to these questions are intended to reduce uncertainty in the decision-making of people in positions of power within brands and companies. These choices define multiple actions such as business plans, launch of new products and services or communication campaigns. Among the studies we can do… Leer más →