Etiqueta: English

IKEA Effect And COVID-19 Pandemic: Unexpected Allies

The health crisis has put the solutions that people have to satisfy their needs to the limit. The confinements led some to increase or start the use of the home service. Some increased the use of single-use plastics and sanitizing chemicals. However, some others decided to internalize processes and services; in other words, they invested in making more products and… Read more →

Can You Lie With The Data?

Today more than ever the question, can you lie with the data? charges special value. The amount of fake news that is circulating in the media and social networks is causing havoc in many parts of the world. Movements such as the anti-vaccine and anti-mouth mask are examples of the effects of assuming data, which although true, are far from… Read more →

The Privacy of Personal Data, A Permanent Challenge in Market Research

Data collection is one of the most common tasks traditionally linked to market research. Being able to segment consumers into groups with common sociodemographic characteristics requires data from respondents ranging from age to hobbies. However, in recent years we have seen a growing concern of consumers and different actors about the use and exchange of these. The Cambridge Analytica scandal… Read more →

Are There New Biases Due to COVID-19?

Many people’s buying decisions are based on impulses and emotions. This is so because the human mind tends to make short, practical choices rather than effective and more advantageous ones. However, in times of anxiety and stress, behaviors can become polarized. There will be consumers who decide on more instantaneous motivations and those who will go deeper into the rationality… Read more →

The Role Of Private Labels

In a supermarket, consumers are exposed to various stimuli and a wide range of product options offered by different manufacturers. It is rare to find a category monopolized by a single brand. Although large companies are recognized by large segments of the population as dominant in their niches, it is also true that there is a percentage of the market… Read more →