Among the many types of market studies that can be carried out are those that test flavors and smells among consumers. Organoleptic tests are quite complex and require a deployment of resources that an average study does not. For this reason, their development has to be very well justified and designed in enough detail to fully meet the objectives set.… Leer más →
As a general rule, it is considered that Market Research is limited to carrying out indirect studies. The latter refers to the fact that studies are carried out outside the commercial field by analysts far from the sales units of the product and service providers. However, there are direct and primary means to obtain the inputs to develop reports of… Leer más →
The market is a very competitive environment. This is possible in countries where companies have the facilities to choose their path based, to a large extent, on their own decisions and resources. In general, in very competitive areas, interactions can be reminiscent of a conflagration. This is because every day that passes, companies must resort to tasks typical of armies,… Leer más →
A long time ago you may have had a great idea. Over the years it prospered based on shared and personal effort. However, competition and changes in consumer needs can erode a brand that seemed solid until very recently. For this reason, it is a continuous process to innovate in every sense. Otherwise, you run the risk of being out… Leer más →
The market is made up of a large number of segments. The one that seems most familiar to most people is the mass consumption products that can generally be found in most points of sale. Regardless of whether it is a neighborhood store or a supermarket, it is possible to find almost universal goods such as food, toilet paper and… Leer más →
