Four Types Of Maps Used In Market Research
Etiqueta: Quantitative analysis
What Types of Maps Are Used in Marketing Research?
Deploying the data and information collected in field surveys is one of the substantive tasks of Market Research. There are multiple resources that we can use for this objective. Among these we find maps. Geography is one of the social sciences that best knows these elements. One of the most valuable contributions of this discipline is answering the “where” question… Leer más →
What Is It Useful For To Carry Out Quantitative Studies?
Four Reasons To Conduct Quantitative Studies
Within Market Research we have at our disposal two large types of methods to meet consumers. Qualitative studies are usually used when we need to address decision elements that are often not verbalized spontaneously by people and require analysts who are experts in conducting activities alone or in groups. When we need to know a phenomenon with a larger number… Leer más →
What Differences Are There Between Quantitative And Qualitative Studies?
The task of understanding people through their purchasing decisions is very complex. Human beings possess a complexity that both fascinates and challenges researchers who dare to delve into our behavior. Within Market Research there are two major approaches to fulfill this mission: the quantitative and qualitative ones. In other entries in this blog we have expanded some data and information… Leer más →
How To Approach A Recent Theme?
We live in an increasingly interconnected and fast world. A few decades ago, innovations took a few years to spread throughout the world. Do you remember the premieres of the highest-grossing movies? Before they were not released all over the world at the same time and we had to wait for it to arrive in theaters in our city with… Leer más →
What Uses Do In-Depth Interviews Have?
Why Do In-Depth Interviews?
Within Market Research there are countless techniques and tools that allow us to deepen our knowledge of people’s decision-making motives. Each of these alternatives serves to cover specific objectives and therefore their choice at a given moment must be made carefully to avoid redoing phases. Within the techniques that can be included in both the quantitative and qualitative analysis approach,… Leer más →
What Does The Silence Tell Us?
When we carry out market studies in which we approach people to obtain data and information from them, we can find many possibilities. In an ideal world, we expect to collect everything that was planned in the design of the research protocol. However, reality is often challenging and always forces us to face obstacles to successfully complete our studies. One… Leer más →
Do We Think Or Feel Our Decisions?
Human behavior is highly complex. Even today there are great enigmas about how our reasoning works. It is fascinating to understand that a biological organ like our brain is still a powerful natural computer that is capable of making modern supercomputers look like mere attempts to emulate bilogy. Within this dichotomy we also find the capacities of our mind to… Leer más →