Etiqueta: Quantitative analysis

Fotografía de un contador de pasos. Imagen de Renate Köppel en Pixabay. (Español) / Fotografia de um contador de passos. Imagem de Renate Köppel do Pixabay. (Português) / Photograph of a step counter. Image by Renate Köppel from Pixabay. (English)

Four Reasons To Conduct Quantitative Studies

Within Market Research we have at our disposal two large types of methods to meet consumers. Qualitative studies are usually used when we need to address decision elements that are often not verbalized spontaneously by people and require analysts who are experts in conducting activities alone or in groups. When we need to know a phenomenon with a larger number… Leer más →

Imagen ilustrativa de un cuaderno y un lápiz (Español) / Imagem ilustrativa de um caderno e um lápis (Português) / Illustrative image of a notebook and a pencil (English) | Fuente de imagen - Fonte de imagem - Source of image: JuanMarcelFrancia en-em-in Pixabay

What Differences Are There Between Quantitative And Qualitative Studies?

The task of understanding people through their purchasing decisions is very complex. Human beings possess a complexity that both fascinates and challenges researchers who dare to delve into our behavior. Within Market Research there are two major approaches to fulfill this mission: the quantitative and qualitative ones. In other entries in this blog we have expanded some data and information… Leer más →

Un brote o retoño (español) / A sprout (English) / Um surto (português)

How To Approach A Recent Theme?

We live in an increasingly interconnected and fast world. A few decades ago, innovations took a few years to spread throughout the world. Do you remember the premieres of the highest-grossing movies? Before they were not released all over the world at the same time and we had to wait for it to arrive in theaters in our city with… Leer más →

Notebook with pencil (English) Libreta con bolígrafo (Español) Caderno com caneta (Português)

Why Do In-Depth Interviews?

Within Market Research there are countless techniques and tools that allow us to deepen our knowledge of people’s decision-making motives. Each of these alternatives serves to cover specific objectives and therefore their choice at a given moment must be made carefully to avoid redoing phases. Within the techniques that can be included in both the quantitative and qualitative analysis approach,… Leer más →

What Does The Silence Tell Us?

When we carry out market studies in which we approach people to obtain data and information from them, we can find many possibilities. In an ideal world, we expect to collect everything that was planned in the design of the research protocol. However, reality is often challenging and always forces us to face obstacles to successfully complete our studies. One… Leer más →

Do We Think Or Feel Our Decisions?

Human behavior is highly complex. Even today there are great enigmas about how our reasoning works. It is fascinating to understand that a biological organ like our brain is still a powerful natural computer that is capable of making modern supercomputers look like mere attempts to emulate bilogy. Within this dichotomy we also find the capacities of our mind to… Leer más →

How Does Market Research Help Rebranding Campaigns?

Nothing in life is immutable. Even brands with a long history have faced, at some point, a transformation in their name or identity. These changes are not an easy challenge to tackle. There are many elements to take into account for a successful brand transformation and not the prelude to downfall and oblivion. When well executed, rebranding campaigns manage to… Leer más →

What Are Some Of The Most Common Non-Sampling Errors?

Despite the fact that nowadays it is possible to apply research methodologies that reach a large percentage of people, quantitative data collection techniques that use samples are still used in Latin America. As we have mentioned in other posts on this blog, it is an impossible task for most brands to carry out a census to know their consumers. That… Leer más →