The object of study of Market Research is to substantiate and reduce uncertainty in the decisions of the people who design marketing plans. The exchange of goods and services is an activity carried out by people and it is for this last reason that many social sciences tend to be powerful allies to deepen the knowledge of consumers. Among the… Leer más →
This October 12, different demonstrations are held in the American Continent. The positions of each group are influenced by their position regarding the historical event known as the «discovery of America.» However, the proposal to consider this date as an opportunity for reflection to define the next steps to follow as a region after the historical stage that meant the… Leer más →
Market research covers various segments. One of them is food and beverages. On some occasions, brands seek to test a new product before its launch in order to modify the formulas or recipes, investigate the organoleptic perception among potential consumers and evaluate the emotions and feelings with which they are spontaneously linked. However, developing these studies requires some essential requirements.… Leer más →
Data is perhaps the most valued input in Market Research. Throughout the 20th century, a race was carried out to get as many of these in the shortest possible time. Thanks to computer solutions, a transition was achieved in obtaining it. We went from using paper questionnaires to digital files with a huge number of records. This leap caused many… Leer más →
Knowing how to run a brand or company includes many aspects that can sometimes seem overwhelming. Market Research is a first line ally that allows decision planning with the least possible risk. However, there are some basic questions that are sometimes ignored because it is believed that the answer is known for sure and in depth within the organizations. We… Leer más →
In previous posts on this blog we have insisted that field surveys that last a long time usually mean high incidences. This situation increases costs and estimated times since it implies recruiting people who are willing to collaborate with us despite the limited schedules that many of us have. Although on many occasions we would like to obtain all the… Leer más →
