The 21st century has just over 80 years to go, if we consider that it began in 2001. However, it seems that what did not happen in the previous 19 years is taking place in the last ten months. Hardly anyone will be able to let 2020 go by as another year. The experience that COVID-19 may leave us will… Read more →
Etiqueta: Market research
How is the socio-economic level determined in Brazil?
The new normal at work
In LATAM, daily work in various market segments has undergone profound changes due to the current health contingency. Before March of this year, an average workday involved tasks like checking attendance, answering emails at the office, eating on the street, and attending meetings with other colleagues. Far seemed the possibility of moving to a virtual or semi-face-to-face scheme that has… Read more →
How is the investment distributed in market research by client category in Mexico?
Holidays with many distances
2020 is far from over. All aspects of our lives have been disrupted by the global pandemic caused by the SarsCov2 virus. Summer is about to end and the mid-year holiday was a challenge for economies that are closely dependent on tourism. However, the real challenge may lie ahead. Starting in September and until the first days of January, LATAM… Read more →
Not everything remote is digital
In LATAM, adaptation to the health contingency due to COVID-19 has gone through several solutions, including digital ones. The internet and electronic devices have blurred the limits of market research in our region until this year. However, not all alternatives for moving forward with operational projects necessarily have to be digital. Today we review two methodologies that are still available… Read more →
What trends are market research methodologies in other regions of the world?
Each region of the world has its peculiarities. The weight of use of each market research methodology is no exception. Just as each geographic area presents a different socioeconomic advance, the latter influences which techniques and methods they dominate. Knowing them gives us tools to choose the most appropriate methods and techniques for each region. In places where the level… Read more →
Medicine, Market research and health contingencies
Most could only conceive of market research as an exclusive activity of the private sector. However, media agencies also collaborate with the public sector. This is due to the fact that government institutions do not usually have the experience to understand consumers and therefore contract the services of market analysts to fulfill different purposes. Amid the health contingency due to… Read more →