Today we live in an interconnected world. What happens in one place can affect its opposite relatively quickly and easily. We suffered an example of this phenomenon in the COVID-19 health emergency. A pathogen managed to travel across the globe, putting us in a crisis of which we had no recent history. The exchange of ideas and knowledge involves the… Leer más →
Hoje vivemos em um mundo interconectado. O que acontece num lugar pode afetar o seu oposto de forma relativamente rápida e fácil. Sofremos um exemplo desse fenômeno na emergência sanitária da COVID-19. Um agente patogénico conseguiu viajar por todo o mundo, colocando-nos numa crise da qual não tínhamos história recente. A troca de ideias e conhecimentos envolve a interacção de… Leer más →
Hoy en día vivimos en un mundo interconectado. Lo que ocurre en un sitio puede afectar a su antípoda con relativa rapidez y facilidad. Un ejemplo de este fenómeno lo padecimos en la emergencia sanitaria por COVID-19. Un patógeno logró viajar por todo el globo poniéndonos en una crisis de la que no teníamos antecedente reciente. El intercambio de ideas… Leer más →
Today we live in a highly competitive world in which those who react most effectively and proactively will have the best results. Market Research is a strategic area that is gaining more and more weight every day inside and outside brands. However, in several territories it is still not considered a constant function and is usually outsourced through agencies. Hiring… Leer más →
There are multiple objectives that can be pursued in Market Research projects. Some studies will be exploratory and are limited to knowing the general characteristics of a sector. At other times the goal will be to test a hypothesis. In some more situations, a study that is repeated constantly over time will be followed up. However, there will be market… Leer más →
Whenever a project within Market Research is going to start, many doubts and questions arise from the people who order or hire the agencies. One of the first steps to follow to develop this type of effort refers to the design of the protocol. In this step, the methodology and scope of the study are defined. This task is essential… Leer más →
