The interactions between people who offer and request products and services is an interdisciplinary task. Although there are marketers, it requires the skills and knowledge of various professions in order to obtain realistic insights. Among the most visible professions in market research we find Statistics, Probability, Psychology, Economics and Geography. However, one profession has begun to gain more weight among… Read more →
Today more than ever the question, can you lie with the data? charges special value. The amount of fake news that is circulating in the media and social networks is causing havoc in many parts of the world. Movements such as the anti-vaccine and anti-mouth mask are examples of the effects of assuming data, which although true, are far from… Read more →
Data collection is one of the most common tasks traditionally linked to market research. Being able to segment consumers into groups with common sociodemographic characteristics requires data from respondents ranging from age to hobbies. However, in recent years we have seen a growing concern of consumers and different actors about the use and exchange of these. The Cambridge Analytica scandal… Read more →
A few weeks ago we discussed in our blog the changes that space has undergone in our daily lives. Thanks to new technologies, many activities that were tied in a certain way to certain places are not today. In addition, the economic impact of the health crisis caused by SarsCov2 has driven some transformations in the real estate market that… Read more →
A basic task to get to know people better is to define their characteristics. The more we know about them the better conclusions we can reach about them. In market research, one of the variables that is used the most is the Socioeconomic Level. However, despite its wide use, we sometimes ignore aspects of this criterion that allows us to… Read more →
Quantitative techniques have great relevance in market research given their possibilities to describe and infer behaviors and characteristics of all consumers. It is essential that market analysts who master these techniques have experience so that the inferences they establish meet a minimum of conditions so that they have statistical validity. Although in an ideal world, conducting a census would be… Read more →
The beginning of the 21st century has been characterized by a transition from the use of analog to digital media. The incursion of various segments of product and service offer to the Internet has not been free of great challenges that have put in check some activities such as print media and the projection of tapes, to name a few… Read more →
