Etiqueta: Market research

Fotografía de las manos de una persona trabajando en una laptop. Imagen de Niklas Patzig en Pixabay. (Español) / Fotografia das mãos de uma pessoa trabalhando em um laptop. Imagem de Niklas Patzig do Pixabay. (Português) / Photograph of the hands of a person working on a laptop. Image by Niklas Patzig from Pixabay. (English)

What Types Of Market Research Are There?

Whenever a project within Market Research is going to start, many doubts and questions arise from the people who order or hire the agencies. One of the first steps to follow to develop this type of effort refers to the design of the protocol. In this step, the methodology and scope of the study are defined. This task is essential… Leer más →

Ilustración de una serie de puertas. Imagen de Arek Socha en Pixabay. (Español) / Ilustração de uma série de portas. Imagem de Arek Socha do Pixabay. (Português) / Illustration of a series of doors. Image by Arek Socha from Pixabay. (English)

What Parameters Should Be Considered When Choosing A Methodology?

Various interested parties such as customers, analysts, suppliers and consumers are involved in the execution of market research. Satisfying everyone’s needs is a great responsibility since in case of making a mistake, unnecessary expenses are incurred. Among the aspects to define when planning a study are the methodology and choice of techniques. To choose one of these, all the circumstances… Leer más →

Fotografía de un cubrebocas KN95. Imagen de Alexandra_Koch en Pixabay. (Español) / Fotografia de uma máscara KN95. Imagem de Alexandra_Koch do Pixabay. (Português) / Photograph of a KN95 mask. Image by Alexandra_Koch from Pixabay. (English)

What Lessons Did COVID-19 Give Market Research?

At the beginning of this month, the World Health Organization decreed the end of the Health Emergency due to SarsCov2/COVID-19. However, this disease will remain with us permanently. When it broke out in December 2019, few people imagined the scope that this multisystem inflammatory syndrome would have. This situation served as a catalyst for many transformations in various aspects of… Leer más →

Fotografía de una agenda, gafas, pluma, gráficos y una taza con café. Imagen de Imagen de Dmitriy en Pixabay. (Español) / Fotografia de uma agenda, copos, caneta, gráficos e uma xícara de café. Imagem por Imagem de Dmitriy no Pixabay. (Português) / Photograph of an agenda, glasses, pen, graphs and a cup of coffee. Image by Image by Dmitriy on Pixabay. (English)

Why Celebrate International Market Research Day?

On May 2, the IMRD23 was held in several countries around the world. This celebration is promoted by ESOMAR or European Society for Opinion and Market Research for its acronym. Beyond being a mere commemoration of the work that thousands of people do every day to get to know people, it also serves as a stop along the way. With… Leer más →

Fotografía de gente caminando en la calle - Imagen de StockSnap en Pixabay (Español) / Fotografia de pessoas andando na rua - Imagem por StockSnap da Pixabay (Português) / Photography of people walking on the street - Image by StockSnap from Pixabay (English)

What Variables Modify Recruitment?

Market Research seeks to know people. To fulfill this purpose, it is necessary to invite consumers to participate in various activities, either in person or remotely. For this reason recruitment is one of the most critical tasks in the sector. Fully complying with this phase is very complex and involves many areas of opportunity that we will address in the… Leer más →