Etiqueta: Market research

Can You Lie With The Data?

Today more than ever the question, can you lie with the data? charges special value. The amount of fake news that is circulating in the media and social networks is causing havoc in many parts of the world. Movements such as the anti-vaccine and anti-mouth mask are examples of the effects of assuming data, which although true, are far from… Read more →

The Privacy of Personal Data, A Permanent Challenge in Market Research

Data collection is one of the most common tasks traditionally linked to market research. Being able to segment consumers into groups with common sociodemographic characteristics requires data from respondents ranging from age to hobbies. However, in recent years we have seen a growing concern of consumers and different actors about the use and exchange of these. The Cambridge Analytica scandal… Read more →

5 Facts You Should Know About Socioeconomic Levels

A basic task to get to know people better is to define their characteristics. The more we know about them the better conclusions we can reach about them. In market research, one of the variables that is used the most is the Socioeconomic Level. However, despite its wide use, we sometimes ignore aspects of this criterion that allows us to… Read more →

Sampling Size: A Dilemma In Market Research

Quantitative techniques have great relevance in market research given their possibilities to describe and infer behaviors and characteristics of all consumers. It is essential that market analysts who master these techniques have experience so that the inferences they establish meet a minimum of conditions so that they have statistical validity. Although in an ideal world, conducting a census would be… Read more →

Are We Free To Choose When We Shop Online?

The beginning of the 21st century has been characterized by a transition from the use of analog to digital media. The incursion of various segments of product and service offer to the Internet has not been free of great challenges that have put in check some activities such as print media and the projection of tapes, to name a few… Read more →