Today we live in a highly competitive world in which those who react most effectively and proactively will have the best results. Market Research is a strategic area that is gaining more and more weight every day inside and outside brands. However, in several territories it is still not considered a constant function and is usually outsourced through agencies.
Hiring Market Research services has several advantages. The main one of these is that it allows you to focus your efforts on the truly strategic areas that are the core of your business. That is why this week we want to share with you four advantages of looking outside your organization for assistance in deep knowledge of consumers and their environment.
More objectivity. A popular saying in Latin America says that you cannot be judge and party at the same time. This maxim also applies in Marketing. The participation of third parties in an investigation on elements related to your segment or company provides innovative points of view. Otherwise, it is possible to reject hypotheses and assumptions that are usually difficult to notice by the companies’ own employees.
Access to years of experience. Although it is possible that members of a brand can carry out market analysis tasks, unless they work within a department dedicated to this specialty, they do not usually have sufficient background and tools to address a wide range of possibilities. It is thanks to the extensive experience of market analysts in different scenarios that they can offer you varied and relevant solutions.
Tailored responses. Each project is unique like a person. Sometimes, within companies, processes can be very standardized. That’s fine and even within Market Research agencies some areas are regulated by manuals and are subject to recording tasks to comply with quality rules. However, thanks to the latter, which address different sectors and segments, analysts can offer you individualized and efficient answers to your questions.
Prioritize expenses. The best-known reason why someone hires Market Research services is because they need to cover this requirement and do not have their own collaborators to fulfill this function. Resources are limited and despite the great value that studies on the subject have to increase the profitability of brands, it is rarely considered to establish this task as something fixed. Paying only when a solution is required allows you to more intelligently distribute your other purchases.
There may be more reasons for you to consider this supply option. At the end of the day, it is always essential to reduce uncertainty in complex decisions thanks to the participation of people who dedicate their lives to understanding the purchasing decisions of people in your space and the trends of direct and indirect competitors in your sector.
At Acertiva we have more than two decades working alongside different brands that have trusted us to successfully base their decisions. This is possible thanks to the participation of our analysts and strategic allies in LATAM. If you are looking to resolve your requirements in the matter, you can write to us today. We will respond to you with how together we will write your next success story.