Etiqueta: Trends

Why Don’t The Three Magi No Longer Bring Toys?

For most of the grandparents and parents who read this post, they will remember that in their childhood on January 6 (in other countries on 25th December), under many Christmas trees, they found bicycles, skates, and manual toys such as toy cars, dolls, balls, among others. However, our grandchildren and children often ask for other presents to celebrate the end… Leer más →

The Ancient Pleasure Of Gifting

The end of the year holidays are a time when people often give gifts to their loved ones. Several segments have a sales boom in this period that usually represents one of the highest volumes of movement of goods and inventories of the entire calendar. This atypical behavior is due, among many other causes, to the fact that it coincides… Leer más →

Have Intangible Products And Services Already Succeeded?

The 21st century has brought us great technological and cultural advances that in other times were believed unthinkable or unattainable. These transformations in our lives have been possible thanks to discoveries such as the manipulation of the electromagnetic spectrum, the invention of electronic devices such as the computer and the transmission of data in near real time. However, one of… Leer más →

The Lindy Effect Or How To Predict The Future

50 years ago, we imagined that in 2021 a good part of humanity would be using flying cars, traveling through space, or teleporting. Some predictions came true, such as the use of video calls or cell phones that can answer many questions … Others do not. The question is, is there a tool that allows us to better predict the… Leer más →

IKEA Effect And COVID-19 Pandemic: Unexpected Allies

The health crisis has put the solutions that people have to satisfy their needs to the limit. The confinements led some to increase or start the use of the home service. Some increased the use of single-use plastics and sanitizing chemicals. However, some others decided to internalize processes and services; in other words, they invested in making more products and… Leer más →

The Privacy of Personal Data, A Permanent Challenge in Market Research

Data collection is one of the most common tasks traditionally linked to market research. Being able to segment consumers into groups with common sociodemographic characteristics requires data from respondents ranging from age to hobbies. However, in recent years we have seen a growing concern of consumers and different actors about the use and exchange of these. The Cambridge Analytica scandal… Leer más →

The Role Of Private Labels

In a supermarket, consumers are exposed to various stimuli and a wide range of product options offered by different manufacturers. It is rare to find a category monopolized by a single brand. Although large companies are recognized by large segments of the population as dominant in their niches, it is also true that there is a percentage of the market… Leer más →

What Consequences Did The Home Office Bring?

The 21st century began with the promise of many changes in our daily lives. Several of the hopes for transformation were inherited from the 20th century. Working from home used to be a distant possibility that in Latin America we saw as satire in series like The Simpsons. Limited access to the internet, a work culture based on going to… Leer más →