Etiqueta: Trends

Do It Yourself: Who Adds Added Value?

When we were children, one of the favorite activities for many was being able to do on our own what adults did. Games and toys aimed at this type of learning are not usually lacking in spaces and toy stores, even in these days of high demand for digital devices. It is not for less: there are elements of daily… Leer más →

Can The New And The Old Coexist?

In the history of humanity there have been many milestones that have changed people’s daily lives. In recent centuries these changes have been more vertiginous and increasingly rapid. Since the First Industrial Revolution, this phenomenon has accelerated enough for more than one to perceive that the transformations are very fast with each passing day. These constant adaptations are always accompanied… Leer más →

What Can Market Research Do For Your Business?

In people’s lives there are a number of events that mark a before and after. Birth, the first day of school, graduation, marriage and the arrival of children are some of the most common milestones. However, some add to this list the foundation of a business or company. Everyone is free to choose the turn and segment in which it… Leer más →

Very Brief State Of Market Research In LATAM

This week the people who are dedicated to the generation of knowledge, information and marketing data celebrate our activity with a series of events. The first days of May are the opportunity to take a break from work and share experiences with colleagues from all over the world. It is also a time to reflect on the challenges that the… Leer más →

When The Impossible Becomes Possible

Reducing uncertainty in decision making is one of the main goals of Market Research. Brands and companies invest large sums to better understand their environment. Not knowing the state of the markets and the people who consume their services and products can lead to setbacks and closures. In an ideal environment, the only concern is the growth of the company… Leer más →

The Paradox Of Innovation: Renew Or Die

The world begins to turn the page in one way or another after a historic health situation. And with this return to the closest thing to the previous normality, some activities have to reinvent themselves again. Some sectors knew how to take advantage of the wave of new customs knowing that it was a transitory phenomenon. Such is the case… Leer más →

How To Anticipate Before The Next Crisis?

In Latin America the word crisis is an old companion. Throughout the last decades nothing else is known than this situation. In some countries it is more evident than in others. However, no generation here knows a time that is not characterized by one conjuncture or another. Recently the COVID-19 pandemic put the world on the ropes. Today a war… Leer más →