Etiqueta: Tips

Foto de un pan y mermelada (Español) / Foto de um pão e geléia (Português) / Photo of a bread and jam (English)

4 Tips for Food Market Research

Market research covers various segments. One of them is food and beverages. On some occasions, brands seek to test a new product before its launch in order to modify the formulas or recipes, investigate the organoleptic perception among potential consumers and evaluate the emotions and feelings with which they are spontaneously linked. However, developing these studies requires some essential requirements.… Leer más →

4 Tips For Applying Long Interviews

In previous posts on this blog we have insisted that field surveys that last a long time usually mean high incidences. This situation increases costs and estimated times since it implies recruiting people who are willing to collaborate with us despite the limited schedules that many of us have. Although on many occasions we would like to obtain all the… Leer más →

4 Details You Should Not Lose Sight When Executing A Market Research

Market research is a discipline. For this reason, it implies minimum quality standards for all the people and processes involved. Many times we take certain circumstances or information for granted. However, this can lead to misunderstandings and repositioning of processes that cannot always be remedied halfway. That is why we list four aspects of any project that cannot be left… Leer más →

What Can Market Research Do For Your Business?

In people’s lives there are a number of events that mark a before and after. Birth, the first day of school, graduation, marriage and the arrival of children are some of the most common milestones. However, some add to this list the foundation of a business or company. Everyone is free to choose the turn and segment in which it… Leer más →

When The Impossible Becomes Possible

Reducing uncertainty in decision making is one of the main goals of Market Research. Brands and companies invest large sums to better understand their environment. Not knowing the state of the markets and the people who consume their services and products can lead to setbacks and closures. In an ideal environment, the only concern is the growth of the company… Leer más →

Cuando Lo Imposible Se Vuelve Posible

Reducir la incertidumbre en la toma de decisiones es una de las principales metas de la Investigación de Mercados. Las marcas y empresas invierten grandes sumas para conocer mejor su entorno. El no saber el estado de los mercados y a las personas que consumen sus servicios y productos puede derivar en retrocesos y cierres. En un entorno ideal la… Leer más →

How To Anticipate Before The Next Crisis?

In Latin America the word crisis is an old companion. Throughout the last decades nothing else is known than this situation. In some countries it is more evident than in others. However, no generation here knows a time that is not characterized by one conjuncture or another. Recently the COVID-19 pandemic put the world on the ropes. Today a war… Leer más →

¿Cómo Anticiparse Antes De La Próxima Crisis?

En América Latina la palabra crisis es una vieja compañera. A lo largo de las últimas décadas no se conoce otra cosa que esta situación. En algunos países es más evidente que en otros. Sin embargo, ninguna generación aquí conoce un tiempo sin que esté caracterizado por una coyuntura u otra. Recientemente la pandemia por COVID-19 puso al mundo contra… Leer más →