What Good Practices Can We Follow When Programming Questionnaires?
Etiqueta: Tips
4 Good Practices For Programming Online Questionnaires
In other entries in our weekly blog we have addressed the enormous competitive advantages offered by having programmers and engineers in Market Research work teams. After the COVID-19 pandemic began, it became more evident that online solutions are now the present of our lives. Our segment was no exception and now much progress has been made in launching projects that… Leer más →
What Recommendations To Follow To Carry Out Complex Market Studies?
4 Tips For Developing Complex Market Studies
We live in an environment that is subject to endless variables that can change at the least expected moment. The SarsCov2 pandemic and the war conflicts of recent years are some examples of this reality. Although it is not possible to completely eliminate the lack of certainty in a system, it is possible to know the aspects that most influence… Leer más →
Which Factors Should Be Paid Attention To When Planning A Central Location Test?
What Aspects Should Be Taken Into Consideration When Doing A Central Location Test?
The organoleptic experience induces many purchasing decisions. It is for this reason that some Market Research projects require carrying out tests with people whose purpose is to evaluate and deepen the perceptions derived from the visual, tactile, olfactory, auditory and gustatory characteristics of a product. For now and despite great advances in technology, it is very difficult to measure these… Leer más →
What Are The 4 Main Types Of Marketing Research?
What Types Of Market Research Are There?
Whenever a project within Market Research is going to start, many doubts and questions arise from the people who order or hire the agencies. One of the first steps to follow to develop this type of effort refers to the design of the protocol. In this step, the methodology and scope of the study are defined. This task is essential… Leer más →
What Recommendations Should Be Followed When Carrying Out Social Impact Studies?
4 Recommendations For Conducting Social Impact Studies
Some of the more well-known topics within the practice of Market Research include satisfaction surveys, concept tests, and evaluation of habits and customs. However, there is another side of the sector that leads us to understand and learn about the problems and needs of people who are in conditions of social vulnerability. As we have mentioned in other entries in… Leer más →