Etiqueta: Concepts

Imagen ilustrativa de una laptop y una computadora de escritorio (español) / Illustrative image of a laptop and a desktop computer ( English) / Imagem ilustrativa de um notebook e um computador desktop (Português)

What Scope Does Desktop Research Have?

Many techniques can be used to achieve the objectives of Marketing Research. The methods chosen to answer study questions will depend on the nature of each project. Within the quantitative and qualitative methodologies we find Desk Research. The review of sources is perhaps one of the ways of answering questions that is most linked to academic activity at Universities. However,… Leer más →

Vista de Río de Janeiro (español) / Vista do Rio de Janeiro (Português) / View of Rio de Janeiro (English)

Some Notes About LATAM

Latin America, or LATAM for its acronym in English, is a very large region of the world. The variables used to define whether or not a country is part of this territory is that it is located in the American continent and that its population speaks a Romance or Latin-derived language. Following these parameters, all the countries of America except… Leer más →

Un termómetro (español) / Um termômetro (Português) / A thermometer (English)

What Are The Basic Measurement Scales?

Knowing people is a task that involves a discipline and extensive knowledge of the available scientific techniques. Market Research draws on the advances and tools of many sciences, particularly social sciences such as Anthropology, Sociology, Economics and Geography to mention just a few. When working with data it is important to clearly understand the different measurement scales that exist. These… Leer más →