![FOUR MEANS TO OBTAIN FINDINGS IN MARKET RESEARCH
Segmentation. Allows listing and characterizing homogeneous segments of consumers.
Brand evaluation. Seeks the perception and value that these have among their public.
Price elasticity. Makes it possible to know critical data such as maximum and minimum costs.
Uses and attitudes. Investigates the critical path of decision making based on habits.
Source: Staff, 2024, Acertiva](https://blog.acertiva.com/wp-content/uploads/2024/07/2024-07-26-EN-1024x536.jpg)
Four Means To Obtain Findings In Market Research
![FOUR MEANS TO OBTAIN FINDINGS IN MARKET RESEARCH
Segmentation. Allows listing and characterizing homogeneous segments of consumers.
Brand evaluation. Seeks the perception and value that these have among their public.
Price elasticity. Makes it possible to know critical data such as maximum and minimum costs.
Uses and attitudes. Investigates the critical path of decision making based on habits.
Source: Staff, 2024, Acertiva](https://blog.acertiva.com/wp-content/uploads/2024/07/2024-07-26-EN-1024x536.jpg)
Market Research is a discipline with multiple tools and methodologies at your disposal to solve the needs of brands and people. The choice of one or the other depends on many circumstances. Weighing the conditions surrounding a project is the job of analysts who, based on their experience, will choose the best means to resolve the questions raised in the… Leer más →
Whether you have little or a lot of time dedicating yourself to Market Research, you have come across Socioeconomic Levels. These vary from country to country because it is not possible to establish a rule that applies internationally given the heterogeneity of national realities. In LATAM, some organizations that define these levels are the Brazilian Association of Research Companies (ABEP… Leer más →
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Every year a number of market research projects of different kinds are developed; either qualitative or quantitative. Regardless of the methodology you choose, it is always a critical step to properly plan each study. In this way it is possible to make the best decisions when establishing the steps and times that we will need to meet our objectives. For… Leer más →