Categoría: Data

Market Research And Data Privacy

Knowing consumers goes through having access to their data. In the past, this task was not complicated because the volume and nature of the information that could be obtained from people was limited and was mediated by the express consent of those who answered the questionnaires. Likewise, the data collected with paper and pencil was very laborious to manipulate. This… Leer más →

What Data Can We Get From People?

Market research is a constantly evolving discipline. Each innovation that can be applied in the methodologies and techniques of consumer knowledge helps to make better-founded decisions in the least possible time and cost. In an increasingly technical and connected world, it is essential to master the concepts that support our specialty; even if they seem somewhat obvious at first. Whether… Leer más →