![What Demography Concepts Are Used In Market Research?
1. Quantifying or accounting for members of a segment.
2. Description or record the characteristics of individuals.
3. Evolution or calculate the changes that a group of people will have.
4. Territorialization or determining in which space the populations are located.
Source: Staff (2022) Acertiva](https://blog.acertiva.com/wp-content/uploads/2022/11/2022-11-25-EN-1024x536.jpg)
What Demography Concepts Are Used In Market Research?
![What Demography Concepts Are Used In Market Research?
1. Quantifying or accounting for members of a segment.
2. Description or record the characteristics of individuals.
3. Evolution or calculate the changes that a group of people will have.
4. Territorialization or determining in which space the populations are located.
Source: Staff (2022) Acertiva](https://blog.acertiva.com/wp-content/uploads/2022/11/2022-11-25-EN-1024x536.jpg)
The object of study of Market Research is to substantiate and reduce uncertainty in the decisions of the people who design marketing plans. The exchange of goods and services is an activity carried out by people and it is for this last reason that many social sciences tend to be powerful allies to deepen the knowledge of consumers. Among the… Leer más →