![HOW DOES THE DURATION OF AN INTERVIEW AFFECT A MARKET STUDY?
First response bias. It is more likely the longer the interview.
Loss of participants. It occurs when they have several responsibilities.
Choice of methodology. It is suggested to apply short and concise questionnaires.
Adequate budget. Required to provide incentives and field staff expenses.
Source: Staff, 2023, Acertiva](https://blog.acertiva.com/wp-content/uploads/2023/10/2023-10-06-EN-1024x536.jpg)
How Does The Duration Of An Interview Affect A Market Study?
![HOW DOES THE DURATION OF AN INTERVIEW AFFECT A MARKET STUDY?
First response bias. It is more likely the longer the interview.
Loss of participants. It occurs when they have several responsibilities.
Choice of methodology. It is suggested to apply short and concise questionnaires.
Adequate budget. Required to provide incentives and field staff expenses.
Source: Staff, 2023, Acertiva](https://blog.acertiva.com/wp-content/uploads/2023/10/2023-10-06-EN-1024x536.jpg)
When it comes to collecting data and information from people, there are a variety of techniques to accomplish this task. The choice of a means to obtain the answers we seek depends on multiple circumstances. Among these we find the available budget, the methodology to be used and the profile of the respondents. However, there is another factor that must… Leer más →