Categoría: Media monitoring

Pila de periódicos (español) / Pilha de jornais (português) / Pile of newspapers (English)

Is News Useful In Market Research?

In past posts of this blog we have talked about various Market Research techniques and tools. However, one of them is not addressed often enough given its nature. We are talking about the monitoring of the media regarding a specific topic. It may seem a bit far from the core of activities that most identify with our activity, but the… Leer más →