Knowing consumers can be a very complex and exciting task. Like many other social sciences in market research, the means to delve into people’s behavior can be very varied and different from each other. The use of a methodology will be closely linked to the objectives to be achieved, the resources available to carry out the project and the circumstances… Leer más →
Market research is a group of techniques applied to understand consumers and suppliers. Over time these techniques are increasingly sophisticated and numerous. However, within the large classes of methodologies that we have available to study people, the quantitative one stands out because it offers us the possibility of anticipating behaviors based on mathematical calculations. Regardless of the passage of time,… Leer más →
Each region of the world has its peculiarities. The weight of use of each market research methodology is no exception. Just as each geographic area presents a different socioeconomic advance, the latter influences which techniques and methods they dominate. Knowing them gives us tools to choose the most appropriate methods and techniques for each region. In places where the level… Leer más →
