![WHAT ARE SOME OF THE PERSONALITY ATTRIBUTES OF A BRAND?
Name. There are cases where the brand replaces the name of the product.
Age. The objective one gives confidence and the perceived one connects with consumers.
Geography. Based on the origin, the assessment may or may not be positive.
Values. Nowadays this topic is more evaluated by people.
Source: Staff, 2024, Acertiva](https://blog.acertiva.com/wp-content/uploads/2024/02/2024-02-23-EN-1024x536.jpg)
What Are Some Of The Personality Attributes Of A Brand?
![WHAT ARE SOME OF THE PERSONALITY ATTRIBUTES OF A BRAND?
Name. There are cases where the brand replaces the name of the product.
Age. The objective one gives confidence and the perceived one connects with consumers.
Geography. Based on the origin, the assessment may or may not be positive.
Values. Nowadays this topic is more evaluated by people.
Source: Staff, 2024, Acertiva](https://blog.acertiva.com/wp-content/uploads/2024/02/2024-02-23-EN-1024x536.jpg)
The month of February is not over yet and that is why we take the opportunity to continue addressing ideas related to the relationship established by people and brands. A week ago we mentioned that there is a need, explicit or implicit, for consumers to identify with what they buy. Although this requirement may be unnecessary for general use products… Leer más →