![WHAT QUESTIONS DOES A PRICE ELASTICITY MARKET STUDY ANSWER?
Minimal price. Lowest amount willing to pay without doubting the satisfier.
Maximum price. Highest amount that is possible to pay for a good.
Optimal price. Ideal value that sometimes does not coincide with the mean or median.
Cost-benefit relation. Set of desirable features for a given cost.
Source: Staff, 2023, Acertiva](https://blog.acertiva.com/wp-content/uploads/2023/09/2023-09-29-EN-1024x536.jpg)
What Questions Does A Price Elasticity Market Study Answer?
![WHAT QUESTIONS DOES A PRICE ELASTICITY MARKET STUDY ANSWER?
Minimal price. Lowest amount willing to pay without doubting the satisfier.
Maximum price. Highest amount that is possible to pay for a good.
Optimal price. Ideal value that sometimes does not coincide with the mean or median.
Cost-benefit relation. Set of desirable features for a given cost.
Source: Staff, 2023, Acertiva](https://blog.acertiva.com/wp-content/uploads/2023/09/2023-09-29-EN-1024x536.jpg)
Understanding the reasons that direct people’s purchasing decisions is a constant and very complex task at the same time. For this, companies and brands constantly invest resources to reduce the uncertainty involved in making decisions in this field. Among the aspects that can be evaluated are those linked to price; one of the four “p”s of Marketing. There are different… Leer más →
When we approach marketing at its most basic level, we learn the importance of the classic four p’s: place, promotion, product and price (although today there is talk of no less than seven p’s). We will talk about the last one today. The cost to the end customer is a factor that in many cases turns out to be decisive… Leer más →