Categoría: Price

Fotografía de un bloc de recibos, una calculadora y un sello. Imagen de Oliver Menyhart en Pixabay. (Español) / Fotografia de um bloco de recibos, uma calculadora e um carimbo. Imagem de Oliver Menyhart no Pixabay. (Português) / Photograph of a receipt pad, a calculator and a stamp. Image by Oliver Menyhart on Pixabay. (English)

Why Do Price Elasticity Market Studies?

Understanding the reasons that direct people’s purchasing decisions is a constant and very complex task at the same time. For this, companies and brands constantly invest resources to reduce the uncertainty involved in making decisions in this field. Among the aspects that can be evaluated are those linked to price; one of the four “p”s of Marketing. There are different… Leer más →

What Are Price Elasticity Studies?

When we approach marketing at its most basic level, we learn the importance of the classic four p’s: place, promotion, product and price (although today there is talk of no less than seven p’s). We will talk about the last one today. The cost to the end customer is a factor that in many cases turns out to be decisive… Leer más →