What Utilities Do The Focus Groups Have?
Categoría: Qualitative analysis
What Is The Use Of Making Focus Groups?
Qualitative techniques are often discarded by quantitative ones. This decision is usually based on the limitations of its unstructured and flexible approach. This apparent lack of rigor prevents some teams from obtaining valuable insights that can sometimes only be obtained through activities such as in-depth interviews or focus groups. The latter are now part of the social imaginary of what… Leer más →
What Recommendations To Follow To Make Online Diaries?
4 Recommendations For Online Diaries
Within Market Research there are many tools and techniques to understand people. The choice of one of these depends on the objectives and available resources. When it is required to have knowledge of the uses and habits of consumers over several days, online diaries are chosen. As its name indicates, it is a solution that allows monitoring the use of… Leer más →
What Are Audio Transcripts Used For In Qualitative Studies?
What Uses Do Transcripts Have In Market Research?
In the task of knowing people through their habits and purchasing decision processes, many means are used to collect data and information. Within quantitative studies, electronic questionnaires and sheets of paper marked with pens or crayons are usually used. This is possible because it is enough to capture short answers and some information without further depth. The situation is different… Leer más →
What Makes Qualitative And Quantitative Studies Different?
What Differences Are There Between Quantitative And Qualitative Studies?
The task of understanding people through their purchasing decisions is very complex. Human beings possess a complexity that both fascinates and challenges researchers who dare to delve into our behavior. Within Market Research there are two major approaches to fulfill this mission: the quantitative and qualitative ones. In other entries in this blog we have expanded some data and information… Leer más →
How To Approach A Recent Theme?
We live in an increasingly interconnected and fast world. A few decades ago, innovations took a few years to spread throughout the world. Do you remember the premieres of the highest-grossing movies? Before they were not released all over the world at the same time and we had to wait for it to arrive in theaters in our city with… Leer más →
What Uses Do In-Depth Interviews Have?
