![FOUR TIPS FOR CONDUCTING FACE-TO-FACE INTERVIEWS AT THE POINT OF SALE
Discard other means. Some techniques allow us to achieve the same objectives.
Obtain permits. Without these it is impossible for the field staff to work on site.
Brief guides. The time available for people to answer is very limited there.
Clothing. The saying goes “they treat you as they see you”: a good outfit generates confidence.
Source: Staff, 2024, Acertiva](https://blog.acertiva.com/wp-content/uploads/2024/08/2024-08-23-EN-1024x536.jpg)
Four Tips For Conducting Face-To-Face Interviews At The Point Of Sale
![FOUR TIPS FOR CONDUCTING FACE-TO-FACE INTERVIEWS AT THE POINT OF SALE
Discard other means. Some techniques allow us to achieve the same objectives.
Obtain permits. Without these it is impossible for the field staff to work on site.
Brief guides. The time available for people to answer is very limited there.
Clothing. The saying goes “they treat you as they see you”: a good outfit generates confidence.
Source: Staff, 2024, Acertiva](https://blog.acertiva.com/wp-content/uploads/2024/08/2024-08-23-EN-1024x536.jpg)
All market research starts with the raw material of our segment: data and information. Even today when we have sources such as Big Data, it is necessary to contact people on a small scale to gather their impressions about their consumer experiences. This situation is very evident in brands that need to regularly evaluate their offer and there is ample… Leer más →
There are many means and techniques to collect data and information from informants. This task is fundamental for any Market Research project. Without these basic raw materials for our industry, no analysis is possible. For this reason, it is crucial to know how to choose the most suitable method for each study. Among the available alternatives are Computer Assisted Telephone… Leer más →