Categoría: Sampling

What Are Some Of The Most Common Non-Sampling Errors?

Despite the fact that nowadays it is possible to apply research methodologies that reach a large percentage of people, quantitative data collection techniques that use samples are still used in Latin America. As we have mentioned in other posts on this blog, it is an impossible task for most brands to carry out a census to know their consumers. That… Leer más →

What Matters More? The Collecting Or Analysis Of The Data?

Quantitative techniques are widely used in market research. Analysts dedicated to this type of study are required to have a degree of mastery of statistics that allows them to make a correct design of the survey and analysis of the data. However, in some cases the question arises as to which stage should be paid more attention: the survey or… Leer más →

Sampling Size: A Dilemma In Market Research

Quantitative techniques have great relevance in market research given their possibilities to describe and infer behaviors and characteristics of all consumers. It is essential that market analysts who master these techniques have experience so that the inferences they establish meet a minimum of conditions so that they have statistical validity. Although in an ideal world, conducting a census would be… Leer más →