Categoría: Social Impact
4 Recommendations For Conducting Social Impact Studies
Some of the more well-known topics within the practice of Market Research include satisfaction surveys, concept tests, and evaluation of habits and customs. However, there is another side of the sector that leads us to understand and learn about the problems and needs of people who are in conditions of social vulnerability. As we have mentioned in other entries in… Leer más →
With What Actions Does Market Research Help To Make A More Equitable World?
The Woman In Market Research
This day various activities are carried out within the framework of International Women’s Day. March 8 symbolizes the fight for the recognition of women in all facets of life. This situation is preceded by inequality in access to income and equitable rights between genders. In Latin America, this problem is deeply rooted given the historical development of the region. Within… Leer más →