Categoría: Social Impact

Vista de Mumbai. Imagen de A MH en Pixabay. (Español) / Vista de Bombaim. Imagem de A MH no Pixabay. (Português) / Vista de Bombaim. Imagem de A MH no Pixabay. (English)

4 Recommendations For Conducting Social Impact Studies

Some of the more well-known topics within the practice of Market Research include satisfaction surveys, concept tests, and evaluation of habits and customs. However, there is another side of the sector that leads us to understand and learn about the problems and needs of people who are in conditions of social vulnerability. As we have mentioned in other entries in… Leer más →

Imagen de tres mujeres de espaldas mostrando su cabello. Imagen de XxX XXX en Pixabay. (Español) / Imagem de três mulheres de costas mostrando seus cabelos. Imagem de XxX XXX no Pixabay. (Português) / Image of three women from behind showing their hair. Image by XxX XXX on Pixabay. (English)

The Woman In Market Research

This day various activities are carried out within the framework of International Women’s Day. March 8 symbolizes the fight for the recognition of women in all facets of life. This situation is preceded by inequality in access to income and equitable rights between genders. In Latin America, this problem is deeply rooted given the historical development of the region. Within… Leer más →