Categoría: Socio-economic levels

5 Facts You Should Know About Socioeconomic Levels

A basic task to get to know people better is to define their characteristics. The more we know about them the better conclusions we can reach about them. In market research, one of the variables that is used the most is the Socioeconomic Level. However, despite its wide use, we sometimes ignore aspects of this criterion that allows us to… Leer más →

Psychographic profile vs. sociodemographic profile

In market research, a common concern is knowing how to characterize the market. More in these days when we get closer to individualization. There are several approaches to approach this goal. Today we will talk about two of the most common paths. Although they are not mutually exclusive, they each have very different applications. Knowing the segments into which the… Leer más →