![FOUR CONSIDERATIONS WHEN CONDUCTING MARKET RESEARCH WITH PEOPLE OF HIGH ECONOMIC LEVEL
Concept. There are several criteria to determine if a person belongs to this segment.
Experience. Analysts must be able to coexist effectively with this profile.
Incentives. Innovative experiences or strategic information are more attractive.
Budget. They tend to require larger resources than the average studio.
Source: Staff, 2024, Acertiva](https://blog.acertiva.com/wp-content/uploads/2024/06/2024-06-21-EN-1024x536.jpg)
Four Considerations When Conducting Market Research With People Of High Economic Level
![FOUR CONSIDERATIONS WHEN CONDUCTING MARKET RESEARCH WITH PEOPLE OF HIGH ECONOMIC LEVEL
Concept. There are several criteria to determine if a person belongs to this segment.
Experience. Analysts must be able to coexist effectively with this profile.
Incentives. Innovative experiences or strategic information are more attractive.
Budget. They tend to require larger resources than the average studio.
Source: Staff, 2024, Acertiva](https://blog.acertiva.com/wp-content/uploads/2024/06/2024-06-21-EN-1024x536.jpg)
The universe of consumers is made up of people from different socioeconomic levels. The bulk of the population belongs to medium to low levels. For this reason, they are groups that do not represent a challenge to contact; even if a large number of individuals is required. However, there is a segment that, due to its small size, costs more… Leer más →
Whether you have little or a lot of time dedicating yourself to Market Research, you have come across Socioeconomic Levels. These vary from country to country because it is not possible to establish a rule that applies internationally given the heterogeneity of national realities. In LATAM, some organizations that define these levels are the Brazilian Association of Research Companies (ABEP… Leer más →