Four Considerations When Conducting Market Research With People Of High Economic Level
Categoría: Socioeconomic level
Market Research Challenges with High Economic Levels
The universe of consumers is made up of people from different socioeconomic levels. The bulk of the population belongs to medium to low levels. For this reason, they are groups that do not represent a challenge to contact; even if a large number of individuals is required. However, there is a segment that, due to its small size, costs more… Leer más →
What Aspects Should You Know About Socioeconomic Levels?
4 Comments On The Classification Of Socioeconomic Levels In Market Research
Whether you have little or a lot of time dedicating yourself to Market Research, you have come across Socioeconomic Levels. These vary from country to country because it is not possible to establish a rule that applies internationally given the heterogeneity of national realities. In LATAM, some organizations that define these levels are the Brazilian Association of Research Companies (ABEP… Leer más →