Categoría: Sources

Fotografía de una pila de revistas. Imagen de jacqueline macou en Pixabay. (Español) / Fotografia de uma pilha de revistas. Imagem de Jacqueline Macou no Pixabay. (Português) / Photograph of a stack of magazines. Image by Jacqueline Macou on Pixabay. (English)

What Original Sources Are Used In Market Research? Part II

Reducing uncertainty in organizational decision-making is one of the main objectives of market studies. To solve this goal there are multiple techniques and sources that we can use. Document review is one of these. Last week we started a list of original sources that can be used by analysts. It should be noted that for the purposes of this blog… Leer más →

Fotografía de pila de revistas abiertas. Imagen de Arturo Añez en Pixabay. (Español) / Fotografia de uma pilha de revistas abertas. Imagem de Arturo Añez no Pixabay. (Português) / Photograph of stack of open magazines. Image by Arturo Añez on Pixabay. (English)

What Original Sources Are Used In Market Research?

The task of market analysts has several facets. Among these we can find the review of documents since it provides multiple findings that other techniques cannot cover. Possibly the review of primary sources is the basis of any study outside and within our segment. The difficulty of this task lies in the fact that resources and skills are needed to… Leer más →