Categoría: Sources
What Original Sources Are Used In Market Research? Part II
Reducing uncertainty in organizational decision-making is one of the main objectives of market studies. To solve this goal there are multiple techniques and sources that we can use. Document review is one of these. Last week we started a list of original sources that can be used by analysts. It should be noted that for the purposes of this blog… Leer más →
Four Types Of Original Sources Used In Market Research
What Original Sources Are Used In Market Research?
The task of market analysts has several facets. Among these we can find the review of documents since it provides multiple findings that other techniques cannot cover. Possibly the review of primary sources is the basis of any study outside and within our segment. The difficulty of this task lies in the fact that resources and skills are needed to… Leer más →
Primary And Secondary Sources: When The Information Is Or Not At Home
In the day to day of people and organizations, records are made of many of the processes they carry out. For example, at home we make supermarket lists, plans for tasks to be done the next day, budgets and expense controls. Companies, due to the number of activities and controls to which they are subject, have a greater volume of… Leer más →