Categoría: Statistics

What Are Some Of The Most Common Non-Sampling Errors?

Despite the fact that nowadays it is possible to apply research methodologies that reach a large percentage of people, quantitative data collection techniques that use samples are still used in Latin America. As we have mentioned in other posts on this blog, it is an impossible task for most brands to carry out a census to know their consumers. That… Leer más →

5 Ideas You Can’t Forget On World Statistics Day

On October 20, 2010, the United Nations Organization determined that World Statistics Day would be celebrated on that date every five years. This branch of Mathematics is one of the most consolidated tools within Marketing. Without it almost no quantitative study could be carried out. Even being trained in this area is considered essential for those who are dedicated to… Leer más →

What Matters More? The Collecting Or Analysis Of The Data?

Quantitative techniques are widely used in market research. Analysts dedicated to this type of study are required to have a degree of mastery of statistics that allows them to make a correct design of the survey and analysis of the data. However, in some cases the question arises as to which stage should be paid more attention: the survey or… Leer más →