Categoría: Statistics

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What Sample Size Is Best?

One of the disciplines that have helped Market Research the most is Statistics. Knowing the characteristics of a population always represents a challenge since it is usually impossible for all companies to carry out a census that manages to know all the individuals of a universe at a given time. Sometimes, not even the governments themselves can afford such a… Leer más →

What Are Some Of The Most Common Non-Sampling Errors?

Despite the fact that nowadays it is possible to apply research methodologies that reach a large percentage of people, quantitative data collection techniques that use samples are still used in Latin America. As we have mentioned in other posts on this blog, it is an impossible task for most brands to carry out a census to know their consumers. That… Leer más →

5 Ideas You Can’t Forget On World Statistics Day

On October 20, 2010, the United Nations Organization determined that World Statistics Day would be celebrated on that date every five years. This branch of Mathematics is one of the most consolidated tools within Marketing. Without it almost no quantitative study could be carried out. Even being trained in this area is considered essential for those who are dedicated to… Leer más →