Brand and consumer research is often viewed as a monopoly of large companies in a series of very specific categories. Among these, we can list large supermarket chains, pharmaceutical companies, and consumer product groups. However, there are many possibilities when it comes to implementing data analysis and market information projects.
In a world of highly specialized human activities, we have discovered a whole new world of sectors that are gaining importance over the years. Despite being somewhat small niches, they also have market research needs. This situation opens the door to a broader horizon to support the decisions of innovative brands. For this reason, today we list some of these specialties that may surprise you.
Advertising. Communicating with consumers is a discipline that requires techniques and skills that go beyond design and composition. Messages directed at people depend on their sociodemographic characteristics. Therefore, it makes sense to define aspects such as aspirations and key codes. It is also necessary to evaluate the impact of campaigns in order to improve future projects.
Logistics. Companies dedicated to moving products from one point to another often require the support of analysts in this field. Although they are generally more involved in the business-to-business sector, they need to understand aspects such as competition and the latest trends in their specialized fields. They may even request support to analyze their large databases to find previously undiscovered patterns.
Social Impact. The most worthy causes have seen their actions multiply in recent times. In the midst of a more hostile and inequitable world, civil society organizations that support various causes must plan their projects in the greatest possible detail. This design is based on the findings provided by market researchers through work that brings together the people targeted by the programs, the organizations themselves, and the analysts.
Small Businesses. Their size is no impediment to needing marketing support. However, their limited budgets explain why they prefer to rely on intuition or knowledge based on everyday experience. There are many alternatives for these economic units to access the services of our discipline, ranging from consulting to the consolidated purchase of reports.
As time goes on, new niches will emerge due to changes in the means of knowledge production and technologies. This has precedents in previous Industrial Revolutions. If the global population continues to grow, the foundation will be laid for the emergence of more market areas awaiting advice to develop business plans tailored to their specific needs. This trend allows us to envision an encouraging future for our activity.
Those of us who work at Acertiva are eager to see the evolution of emerging markets and those that will emerge in the medium and long term. Thanks to our two decades of experience, we can provide you with a team of analysts and strategic suppliers to meet your current and future needs. Send us a message right now to let us know how we can make your next success story a reality together.
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