Brands and businesses are in a constant process of improving their marketing plans. There are many aspects of the market that must be known in order to make the best possible decisions. Among the data and information that can be collected and reviewed are those of a territorial nature. In this way, Geomarketing is seen as one of the most… Leer más →
In Market Research we try to achieve the best way to cover the goals set in the objectives of a study. The path to achieve them depends on many factors. Among these we can find the intrinsic ones of the organizations involved and the extrinsic ones related to the environment and the consumers themselves. Everything in life has two sides.… Leer más →
