Etiqueta: Biases

Do It Yourself: Who Adds Added Value?

When we were children, one of the favorite activities for many was being able to do on our own what adults did. Games and toys aimed at this type of learning are not usually lacking in spaces and toy stores, even in these days of high demand for digital devices. It is not for less: there are elements of daily… Leer más →

Does The Nationality Of Your Brand Affect Its Perception?

In many parts of the world, the health crisis is beginning to subside thanks to the coverage of vaccination campaigns. Just over a year ago the first laboratories announced the launch of the first immunizations for emergency use. However, almost at the same time as their presentation, public opinion began to make value judgments on them based on very varied… Leer más →

How Many Cognitive Biases Are There?

One challenge that makes qualitative analysis more complex is reducing the noise produced by cognitive biases. These are biases of judgment resulting from our mind’s tendency to choose the easiest path in pursuit of more efficient and thrifty performance. Each process in the brain requires high energy consumption, so our nature forces us to «take shortcuts» and make things simpler;… Leer más →

Truth And Reality In Market Research

Understanding people is one of the most exciting and complex tasks facing humanity. This is because, unlike the natural and exact sciences where subjects outside our own are studied, we are dealing with subjects studying subjects. In other words, in the sciences that study the human being, it is difficult to completely put aside empathy and rejection for what we… Leer más →

Can You Lie With The Data?

Today more than ever the question, can you lie with the data? charges special value. The amount of fake news that is circulating in the media and social networks is causing havoc in many parts of the world. Movements such as the anti-vaccine and anti-mouth mask are examples of the effects of assuming data, which although true, are far from… Leer más →

Are There New Biases Due to COVID-19?

Many people’s buying decisions are based on impulses and emotions. This is so because the human mind tends to make short, practical choices rather than effective and more advantageous ones. However, in times of anxiety and stress, behaviors can become polarized. There will be consumers who decide on more instantaneous motivations and those who will go deeper into the rationality… Leer más →

Are We Free To Choose When We Shop Online?

The beginning of the 21st century has been characterized by a transition from the use of analog to digital media. The incursion of various segments of product and service offer to the Internet has not been free of great challenges that have put in check some activities such as print media and the projection of tapes, to name a few… Leer más →