
How Is The Population Distributed by Age Groups In LATAM?

Knowing consumers goes through having access to their data. In the past, this task was not complicated because the volume and nature of the information that could be obtained from people was limited and was mediated by the express consent of those who answered the questionnaires. Likewise, the data collected with paper and pencil was very laborious to manipulate. This… Leer más →
In the day to day of people and organizations, records are made of many of the processes they carry out. For example, at home we make supermarket lists, plans for tasks to be done the next day, budgets and expense controls. Companies, due to the number of activities and controls to which they are subject, have a greater volume of… Leer más →
Market research is a constantly evolving discipline. Each innovation that can be applied in the methodologies and techniques of consumer knowledge helps to make better-founded decisions in the least possible time and cost. In an increasingly technical and connected world, it is essential to master the concepts that support our specialty; even if they seem somewhat obvious at first. Whether… Leer más →