![What Are Some Of The Most Common Acronyms In Market Research?
CPI or Cost-per-interview. It usually excludes management costs.
LOI or Length-of-interview. Determine resources needed to develop a study.
IR or Incidence rate. It results from dividing successful contacts by total contacts.
DG or Discussion guide. It must be clear and brief.
Source: Staff, 2023, Acertiva](https://blog.acertiva.com/wp-content/uploads/2023/01/2023-01-20-EN-1024x536.jpg)
What Are Some Of The Most Common Acronyms In Market Research?
![What Are Some Of The Most Common Acronyms In Market Research?
CPI or Cost-per-interview. It usually excludes management costs.
LOI or Length-of-interview. Determine resources needed to develop a study.
IR or Incidence rate. It results from dividing successful contacts by total contacts.
DG or Discussion guide. It must be clear and brief.
Source: Staff, 2023, Acertiva](https://blog.acertiva.com/wp-content/uploads/2023/01/2023-01-20-EN-1024x536.jpg)
In the development of our activities, we usually use some shortcuts to avoid spending resources indiscriminately. This is done because times within our discipline can be very fast and any savings that are well justified will be welcome. In communication between experts in the field, this practice is no exception. The use of acronyms allows us to exchange messages between… Leer más →