Finding a winning formula for your company can be a legitimate goal and a milestone in your career. However, in a highly competitive world, sticking to the same list of attributes can lead to a foreboding end. This is because people and the prevailing system are often under constant renewal, which doesn’t forgive being stuck in the past. Prestige and… Leer más →
Recently, a conflict between two public figures with opposing positions on a specific discipline was trending in Mexico. This forced the public to review the scientific evidence that supports the knowledge used to achieve a wide variety of objectives. This review is also relevant within Market Research, as it allows us to critique our sector and take appropriate corrective and… Leer más →
Market Research is a discipline that is used to reduce the gap between doubt and certainty. It is true that uncertainty can never be zero because it is impossible to have control over all variables. This principle takes on greater weight when we refer to systems such as the exchange of products and services for money. We are generally faced… Leer más →
In these turbulent times and when doubts paralyze your business plans, it makes more sense to be strategic. Geography has been known since ancient times as a science of kings and soldiers. This statement arises because it makes available to your collaborators a series of tools and methods that result in data and information of enormous value to always be… Leer más →
People have been exchanging products since time immemorial. Today, this activity involves huge volumes of goods that travel very long distances from their place of origin to the home of the final consumer. As can be seen from the above, there is a whole process behind it that makes possible and gives legal certainty to trade between parts of the… Leer más →
