The world market is huge and made up of many regions and countries. Based on the purposes that are had from the beginning, it can be classified into one number or another of subdivisions. To cite an example, the ESOMAR or European Society for Opinion and Marketing for its acronym in English contemplates dividing it into at least seven regions:… Leer más →
In recent weeks, many voices have been added that predict an economic recession for the year 2023. The size and duration of this debacle are yet to be known. The reasons for this fact include the great uncertainty that reigns due to the war between Ukraine and Russia, the increase in tensions in some regions of the world such as… Leer más →
Each region of the world has its peculiarities. The weight of use of each market research methodology is no exception. Just as each geographic area presents a different socioeconomic advance, the latter influences which techniques and methods they dominate. Knowing them gives us tools to choose the most appropriate methods and techniques for each region. In places where the level… Leer más →
