What Aspects Of Your Brand Should You Reinforce With Market Research?
Etiqueta: Lessons
What Things Are Not Worth Replicating From Paris 2024?
Last week we shared with you four lessons you can take from the celebration of the Paris Olympic Games (see more here). However, there are also several ideas that are worth highlighting so that you do not suffer them in your own shoes. The sporting event was marked by several news stories that went down in history, and not for… Leer más →
Four Lessons You Can Learn From Paris 2024
What Can You Learn From The Olympic Games For Your Brand?
The Olympic and Paralympic Games in Paris began at the end of last month. This event initially seemed to be just another edition of the most famous and largest sporting competition in the modern world, but that was not the case. From the opening ceremony, it was discovered that the International Olympic Committee and the host city would take charge… Leer más →
What Did We Learn From The Covid-19 Pandemic?
What Lessons Did COVID-19 Give Market Research?
At the beginning of this month, the World Health Organization decreed the end of the Health Emergency due to SarsCov2/COVID-19. However, this disease will remain with us permanently. When it broke out in December 2019, few people imagined the scope that this multisystem inflammatory syndrome would have. This situation served as a catalyst for many transformations in various aspects of… Leer más →
The Paradox Of Innovation: Renew Or Die
The world begins to turn the page in one way or another after a historic health situation. And with this return to the closest thing to the previous normality, some activities have to reinvent themselves again. Some sectors knew how to take advantage of the wave of new customs knowing that it was a transitory phenomenon. Such is the case… Leer más →
What Can we Learn From Meteorology In Market Research?
Understanding the world is a task that Humanity has tried to solve since the beginning of time. Market Research is no stranger to this work. Geography is one of many sciences that analysts use to better understand people and their needs. Meteorology is among the disciplines that initially we would find hard to believe can have points of contact with… Leer más →
Are There Only Strong Tremors In September? Lessons From Earthquakes In Marketing
Yesterday an earthquake of magnitude 6.9 (based on the National Seismological Service of UNAM) took place in Mexico. From the first seconds, an infinity of data and information was circulated; both erroneous and scientifically backed. This disruptive event triggered a series of reactions and habits that are not far removed from those that marketers study when we want to understand… Leer más →