Etiqueta: Methodologies

Fotografía de una persona jugando ajedrez. Imagen de Michal Jarmoluk en Pixabay. (Español) / Fotografia de uma pessoa jogando xadrez. Imagem de Michal Jarmoluk no Pixabay. (Português) / Photograph of a person playing chess. Image by Michal Jarmoluk on Pixabay. (English)

How Can You Get To Know Your Competition?

Brands work tirelessly every day to stand out. Except in a few cases, each segment is made up of countless participants fighting to win people’s attention. In this competition, it makes a lot of sense to get to know your competitors. In this way, concrete actions can be taken to stand out with well-differentiated characteristics. Market Research is a discipline… Leer más →

Fotografía de la mano de una persona de negocios sosteniendo una pluma sobre un reporte y al lado de una calculadora. Imagen de Kris en Pixabay. (Español) / Fotografia da mão de um empresário segurando uma caneta sobre um relatório e ao lado de uma calculadora. Imagem de Kris no Pixabay. (Português) / Photograph of a business person's hand holding a pen over a report and next to a calculator. Image by Kris on Pixabay. (English)

What Options Are There To Do Market Research?

Market Research is a discipline with multiple tools and methodologies at your disposal to solve the needs of brands and people. The choice of one or the other depends on many circumstances. Weighing the conditions surrounding a project is the job of analysts who, based on their experience, will choose the best means to resolve the questions raised in the… Leer más →

Fotografía de una feria. Imagen de kerplode en Pixabay. (Español) / Fotografia de uma feira. Imagem de kerplode no Pixabay. (Português) / Photograph of a fair. Image by kerplode on Pixabay. (English)

What Types Of Incentives Are There?

Market Research is based on the data and information that people provide to analysts. Without this valuable raw material the studies would not be possible. If we review the classic idea that many persons have of a typical interview, it involves voluntary and free participation. However, in the real world, this type of collaboration is not a reflection of one… Leer más →

Fotografía de un hombre de negocios frente a las persianas de su oficina. Imagen de mhouge en Pixabay. (Español) / Fotografia de um empresário em frente às persianas de seu escritório. Imagem de mhouge no Pixabay. (Português) / Photograph of a businessman in front of the blinds in his office. Image by mhouge on Pixabay. (English)

What Characteristics Do Market Studies With Entrepreneurs Have?

When we think of Market Studies, we normally imagine projects in the segment of attention to the final consumer. An example of sectors of this type is retail. Carrying out these investigations normally implies that we contact a large group of consumers in order to obtain statistically valid conclusions. However, there is another sector that is also of interest to… Leer más →