Four Complex Access Profiles For Market Studies
Etiqueta: Qualitative analysis
What Are Some Of The Most Difficult Profiles To Recruit In Market Research?
The market is made up of a large number of segments. The one that seems most familiar to most people is the mass consumption products that can generally be found in most points of sale. Regardless of whether it is a neighborhood store or a supermarket, it is possible to find almost universal goods such as food, toilet paper and… Leer más →
What Market Studies Can Be Done In The Educational Sector?
The market has multiple specialty sectors. Among these is the educational one. This sector can be classified into different classes depending on the chosen parameter. For example, if we stick to the type of resources obtained, we have public ones (most numerous in Mexico), hybrid ones (exceptional in LATAM), and private ones (most common in Brazil). Generally, it is the… Leer más →
What Utilities Do The Focus Groups Have?
What Is The Use Of Making Focus Groups?
Qualitative techniques are often discarded by quantitative ones. This decision is usually based on the limitations of its unstructured and flexible approach. This apparent lack of rigor prevents some teams from obtaining valuable insights that can sometimes only be obtained through activities such as in-depth interviews or focus groups. The latter are now part of the social imaginary of what… Leer más →
What Recommendations To Follow To Make Online Diaries?
4 Recommendations For Online Diaries
Within Market Research there are many tools and techniques to understand people. The choice of one of these depends on the objectives and available resources. When it is required to have knowledge of the uses and habits of consumers over several days, online diaries are chosen. As its name indicates, it is a solution that allows monitoring the use of… Leer más →
What Are Audio Transcripts Used For In Qualitative Studies?
What Uses Do Transcripts Have In Market Research?
In the task of knowing people through their habits and purchasing decision processes, many means are used to collect data and information. Within quantitative studies, electronic questionnaires and sheets of paper marked with pens or crayons are usually used. This is possible because it is enough to capture short answers and some information without further depth. The situation is different… Leer más →
What Makes Qualitative And Quantitative Studies Different?
