Four Challenges When Developing Market Studies Simultaneously In Several Countries
Etiqueta: Quantitative Research
What Challenges Do You Face When Conducting Studies In Multiple Countries At The Same Time?
We live in a highly interconnected world. It is common to have contact and business with people and brands from very different geographies. This has led Market Research agencies to expand the territorial scope of their services. It is no longer enough to carry out projects within the borders of a given country. However, this latter situation entails a number… Leer más →
Four Advantages Of Each Category Of Samples For Market Studies
How Much Does Sample Size Matter?
Getting to know people represents many challenges for market analysts. Among the issues that attract the most attention from insiders and outsiders is clearly determining how many consumers should participate in our projects. This is because the ideal would be to be able to get to know all the individuals in a given population. Although with the advancement of the… Leer más →
Four Tips For Conducting Face-To-Face Interviews At The Point Of Sale
What Recommendations Should You Take When Conducting Interviews At The Point Of Sale?
All market research starts with the raw material of our segment: data and information. Even today when we have sources such as Big Data, it is necessary to contact people on a small scale to gather their impressions about their consumer experiences. This situation is very evident in brands that need to regularly evaluate their offer and there is ample… Leer más →
Four Market Studies Done In The Educational Sector
Four Factors That Affect CATI Interviews
What Factors Are Involved In A CATI Project?
There are many means and techniques to collect data and information from informants. This task is fundamental for any Market Research project. Without these basic raw materials for our industry, no analysis is possible. For this reason, it is crucial to know how to choose the most suitable method for each study. Among the available alternatives are Computer Assisted Telephone… Leer más →
What Steps To Follow To Study A New Topic?
