Four Tips For Conducting Face-To-Face Interviews At The Point Of Sale
Etiqueta: Questionnaires
What Recommendations Should You Take When Conducting Interviews At The Point Of Sale?
All market research starts with the raw material of our segment: data and information. Even today when we have sources such as Big Data, it is necessary to contact people on a small scale to gather their impressions about their consumer experiences. This situation is very evident in brands that need to regularly evaluate their offer and there is ample… Leer más →
What Tips Are There For Designing Good Questionnaires?
4 Tips For Designing Good Questionnaires
One of the basic tasks that most market analysts tend to carry out at some point in their career is writing questionnaires. To execute this activity it is necessary to start from a deep knowledge of the objectives of the research to be resolved. Based on the latter and the available resources, we can choose one technique or another to… Leer más →
5 Tips For Applying Questions In Market Research
An active method to learn data and information from people is to ask them directly what we need to know. This task may seem extremely simple and within everyone’s reach. However, in market research this activity requires special care. As the popular phrase goes: “in asking is giving”, analysts must be very careful and precise in the questions they ask… Leer más →