Etiqueta: Semantic fields

Semantic Fields And Qualitative Analysis

Understanding people’s consumption process is a never-ending task. The elements that make up this task are constantly changing and different patterns coexist at the same time and place. There are multiple parameters that people consider when systematizing the categories of products and services. On many occasions these parameters are not tacitly rationalized or verbalized. For example, custom and the environment… Leer más →