Etiqueta: Socio economic levels

Psychographic profile vs. sociodemographic profile

In market research, a common concern is knowing how to characterize the market. More in these days when we get closer to individualization. There are several approaches to approach this goal. Today we will talk about two of the most common paths. Although they are not mutually exclusive, they each have very different applications. Knowing the segments into which the… Leer más →