![FOUR TYPES OF ORIGINAL SOURCES USED IN MARKET RESEARCH PART II
Books. Perhaps they are one of the most reviewed documents due to their variety.
Indices. They are the basis of regressions and capital decision making.
Research. They allow you to find guidelines and other useful sources.
Videos. They bring together spontaneous aspects of people's habits.
Source: Staff, 2024, Acertiva](https://blog.acertiva.com/wp-content/uploads/2024/02/2024-02-09-EN-1024x536.jpg)
Four Types Of Original Sources Used In Market Research Part II
![FOUR TYPES OF ORIGINAL SOURCES USED IN MARKET RESEARCH PART II
Books. Perhaps they are one of the most reviewed documents due to their variety.
Indices. They are the basis of regressions and capital decision making.
Research. They allow you to find guidelines and other useful sources.
Videos. They bring together spontaneous aspects of people's habits.
Source: Staff, 2024, Acertiva](https://blog.acertiva.com/wp-content/uploads/2024/02/2024-02-09-EN-1024x536.jpg)
Reducing uncertainty in organizational decision-making is one of the main objectives of market studies. To solve this goal there are multiple techniques and sources that we can use. Document review is one of these. Last week we started a list of original sources that can be used by analysts. It should be noted that for the purposes of this blog… Leer más →
The task of market analysts has several facets. Among these we can find the review of documents since it provides multiple findings that other techniques cannot cover. Possibly the review of primary sources is the basis of any study outside and within our segment. The difficulty of this task lies in the fact that resources and skills are needed to… Leer más →
In the day to day of people and organizations, records are made of many of the processes they carry out. For example, at home we make supermarket lists, plans for tasks to be done the next day, budgets and expense controls. Companies, due to the number of activities and controls to which they are subject, have a greater volume of… Leer más →