Etiqueta: Tips

Fotografía de un reloj de arena con los granos color rosa y de fondo con desenfoque un conjunto de billetes. Imagen de Steve Buissinne en Pixabay. (Español) / Fotografia de uma ampulheta com grãos rosa e um conjunto de notas ao fundo, desfocadas. Imagem de Steve Buissinne no Pixabay. (Português) / Photograph of an hourglass with pink grains and a set of bills in the background with blur. Image by Steve Buissinne on Pixabay. (English)

When Is It Appropriate To Do A Market Study?

When we dream about a project, we are assailed by the question of when will be the best time to start it. This doubt makes sense because one hopes to be able to reduce concerns to their minimum expression. However, the latter is more a path than a goal in reality. The market is dominated by a large series of… Leer más →

Fotografía de una mujer trabajando frente a su laptop con un café a un costado. Imagen de Pexels en Pixabay. (Español) / Fotografia de uma mulher trabalhando em frente ao laptop com um café ao lado. Imagem do Pexels no Pixabay. (Português) / Photograph of a woman working in front of her laptop with a coffee on the side. Image from Pexels on Pixabay. (English)

How To Encourage People’s Participation In Market Research?

To obtain findings it is necessary to obtain the raw material of Market Research: data and information. In some cases the latter can be achieved through office investigations. However, in some projects it is not enough to do a documentary review. When it is necessary to approach consumers, there are many elements at play that define the ease with which… Leer más →

Fotografía de la ciudad de Sao Paulo. Imagen de Luciano Teixeira en Pixabay. (Español) / Fotografia da cidade de São Paulo. Imagem de Luciano Teixeira no Pixabay. (Português) / Photography of the city of Sao Paulo. Image by Luciano Teixeira on Pixabay. (English)

4 Tips For Conducting Interviews At Busy Points

Knowing consumers involves collecting data and information from them. Nowadays there are many means to accomplish this task. Thanks to the Internet we can access a previously only imagined volume of this valuable raw material for Market Research. However, in Latin America some forms of collection still persist that are well worth remembering today. Conducting interviews at busy points has… Leer más →

Fotografía de una entrevista. Imagen de Tammy Duggan-Herd en Pixabay. (Español) / Fotografia de uma entrevista. Imagem de Tammy Duggan-Herd no Pixabay. (Português) / Photograph of an interview. Image by Tammy Duggan-Herd on Pixabay. (English)

4 Reasons to Choose In-Depth Interviews

There are multiple qualitative techniques that we can use in Market Research. Choosing one or the other depends on several factors. Among these we find the budget and time available, the background of data and information to which we have access and the accessibility to people who could collaborate in our studies. In-depth interviews are a tool that can help… Leer más →

Fotografía de las manos de una persona programando frente a varios monitores. Imagen de ApexDigitalAgency en Pixabay. (Español) / Fotografia das mãos de uma pessoa programando em frente a vários monitores. Imagem de ApexDigitalAgency no Pixabay. (Português) / Photograph of a person's hands programming in front of several monitors. Image by ApexDigitalAgency on Pixabay. (English)

4 Good Practices For Programming Online Questionnaires

In other entries in our weekly blog we have addressed the enormous competitive advantages offered by having programmers and engineers in Market Research work teams. After the COVID-19 pandemic began, it became more evident that online solutions are now the present of our lives. Our segment was no exception and now much progress has been made in launching projects that… Leer más →