
Four Elements That Are Explored In Feasibility Studies

There are many decisions that must be made when deciding to participate in the market. In many cases, these choices are made by brands or companies that already exist and have a certain track record. However, sometimes you want to start from scratch or enter an unknown region. It is in these circumstances that we talk about evaluating all possible… Leer más →
The market is made up of a large number of segments. The one that seems most familiar to most people is the mass consumption products that can generally be found in most points of sale. Regardless of whether it is a neighborhood store or a supermarket, it is possible to find almost universal goods such as food, toilet paper and… Leer más →
Last week we shared with you four lessons you can take from the celebration of the Paris Olympic Games (see more here). However, there are also several ideas that are worth highlighting so that you do not suffer them in your own shoes. The sporting event was marked by several news stories that went down in history, and not for… Leer más →
The Olympic and Paralympic Games in Paris began at the end of last month. This event initially seemed to be just another edition of the most famous and largest sporting competition in the modern world, but that was not the case. From the opening ceremony, it was discovered that the International Olympic Committee and the host city would take charge… Leer más →
To obtain findings it is necessary to obtain the raw material of Market Research: data and information. In some cases the latter can be achieved through office investigations. However, in some projects it is not enough to do a documentary review. When it is necessary to approach consumers, there are many elements at play that define the ease with which… Leer más →