Categoría: Concepts

Detalle del Centro Histórico de Salvador, capital de Bahía, Brasil. Imagen de soel84 en Pixabay. (Español) / Detalhe do Centro Histórico de Salvador, capital da Bahia, Brasil. Imagem de soel84 no Pixabay. (Português) / Detail of the Historic Center of Salvador, capital of Bahia, Brazil. Image by soel84 on Pixabay. (English)

4 Comments On The Classification Of Socioeconomic Levels In Market Research

Whether you have little or a lot of time dedicating yourself to Market Research, you have come across Socioeconomic Levels. These vary from country to country because it is not possible to establish a rule that applies internationally given the heterogeneity of national realities. In LATAM, some organizations that define these levels are the Brazilian Association of Research Companies (ABEP… Leer más →

Fotografía de impresiones de un reporte con una pila y una pluma encima. Imagen de Dmitriy en Pixabay. (Español) / Fotografia de impressões de relatórios com uma pilha e uma caneta em cima. Imagem de Dmitry no Pixabay. (Português) / Photograph of printouts from a news report with a stack and a pen on top. Image by Dmitry on Pixabay. (English)

What 4 Other Elements Can Be Part Of A Report?

The preparation of study reports within Market Research is an activity full of possibilities. This is because with the passage of time and the emergence of new techniques and methodologies, traditional reports that we could conceive of as mere print bindings and that apparently look similar to a book or notebook today can have a multitude of forms and presentations.… Leer más →

Fotografía de dos pintarrones con plumones y notas adhesivas. Imagen de Rudy and Peter Skitterians en Pixabay. (Español) / Fotografia de dois quadros brancos com marcadores e post-its. Imagem de Rudy e Peter Skitterians no Pixabay. (Português) / Photograph of two blackboards with markers and sticky notes. Image by Rudy and Peter Skitterians on Pixabay. (English)

What Are Some Of The 4 Elements Of A Report?

In most of our blog posts we usually talk about the first phases of market research projects: planning, operational part and analysis. However, we have dedicated little space to the last one and we take it for granted as a quick and simple phase. We refer to the stage of preparing a report. It should be noted that the implications… Leer más →

Fotografía de una agenda con clips, un celular y una pluma encima. Imagen de Myriams-Fotos en Pixabay. (Español) / Fotografia de uma agenda com clipes, um celular e uma caneta em cima. Imagem de Myriams-Photos no Pixabay. (Português) / Photograph of an agenda with clips, a cell phone and a pen on top. Image by Myriams-Photos on Pixabay. (English)

What is the Response Rate?

In the planning stage of a market study, a series of data must be known. This is in order to prepare the resources, method and techniques necessary to cover the objectives of the investigation. Among the parameters to study are the nature of the target population that allows us to calculate the sample size. However, there is another piece of… Leer más →