Categoría: Concepts

The Lindy Effect Or How To Predict The Future

50 years ago, we imagined that in 2021 a good part of humanity would be using flying cars, traveling through space, or teleporting. Some predictions came true, such as the use of video calls or cell phones that can answer many questions … Others do not. The question is, is there a tool that allows us to better predict the… Leer más →

Truth And Reality In Market Research

Understanding people is one of the most exciting and complex tasks facing humanity. This is because, unlike the natural and exact sciences where subjects outside our own are studied, we are dealing with subjects studying subjects. In other words, in the sciences that study the human being, it is difficult to completely put aside empathy and rejection for what we… Leer más →