What Aspects Should You Know About Socioeconomic Levels?
Categoría: Concepts
4 Comments On The Classification Of Socioeconomic Levels In Market Research
Whether you have little or a lot of time dedicating yourself to Market Research, you have come across Socioeconomic Levels. These vary from country to country because it is not possible to establish a rule that applies internationally given the heterogeneity of national realities. In LATAM, some organizations that define these levels are the Brazilian Association of Research Companies (ABEP… Leer más →
What Other Resources Can We Use In Market Research Reports?
What 4 Other Elements Can Be Part Of A Report?
The preparation of study reports within Market Research is an activity full of possibilities. This is because with the passage of time and the emergence of new techniques and methodologies, traditional reports that we could conceive of as mere print bindings and that apparently look similar to a book or notebook today can have a multitude of forms and presentations.… Leer más →
What Resources Can We Use For Market Research Reports?
What Are Some Of The 4 Elements Of A Report?
In most of our blog posts we usually talk about the first phases of market research projects: planning, operational part and analysis. However, we have dedicated little space to the last one and we take it for granted as a quick and simple phase. We refer to the stage of preparing a report. It should be noted that the implications… Leer más →
What Steps Are Present In The Planning Of A Market Study?
What Steps Should We Take Into Account When Planning A Market Study?
Every year a number of market research projects of different kinds are developed; either qualitative or quantitative. Regardless of the methodology you choose, it is always a critical step to properly plan each study. In this way it is possible to make the best decisions when establishing the steps and times that we will need to meet our objectives. For… Leer más →
What Is The Response Rate And How Can We Define It If We Do Not Know It?
What is the Response Rate?
In the planning stage of a market study, a series of data must be known. This is in order to prepare the resources, method and techniques necessary to cover the objectives of the investigation. Among the parameters to study are the nature of the target population that allows us to calculate the sample size. However, there is another piece of… Leer más →