Categoría: Desktop research

Fotografía de un analista realizando investigación de escritorio. Imagen de StartupStockPhotos en Pixabay. (Español) / Fotografia de um analista fazendo pesquisa documental. Imagem de StartupStockPhotos no Pixabay. (Português) / Photograph of an analyst doing desk research. Image by StartupStockPhotos on Pixabay. (English)

Why Do Desktop Research?

Market Research has many alternatives to meet people. Among all the techniques we find Desktop Research. Also known as cabinet study, it is a methodology that allows us to investigate niches and market segments of which we do not know much at first. Because it is a documentary technique and given its scope, it may not be widely used. However,… Leer más →

Imagen ilustrativa de una laptop y una computadora de escritorio (español) / Illustrative image of a laptop and a desktop computer ( English) / Imagem ilustrativa de um notebook e um computador desktop (Português)

What Scope Does Desktop Research Have?

Many techniques can be used to achieve the objectives of Marketing Research. The methods chosen to answer study questions will depend on the nature of each project. Within the quantitative and qualitative methodologies we find Desk Research. The review of sources is perhaps one of the ways of answering questions that is most linked to academic activity at Universities. However,… Leer más →