Categoría: English

Very Brief State Of Market Research In LATAM

This week the people who are dedicated to the generation of knowledge, information and marketing data celebrate our activity with a series of events. The first days of May are the opportunity to take a break from work and share experiences with colleagues from all over the world. It is also a time to reflect on the challenges that the… Leer más →

When The Impossible Becomes Possible

Reducing uncertainty in decision making is one of the main goals of Market Research. Brands and companies invest large sums to better understand their environment. Not knowing the state of the markets and the people who consume their services and products can lead to setbacks and closures. In an ideal environment, the only concern is the growth of the company… Leer más →

The Paradox Of Innovation: Renew Or Die

The world begins to turn the page in one way or another after a historic health situation. And with this return to the closest thing to the previous normality, some activities have to reinvent themselves again. Some sectors knew how to take advantage of the wave of new customs knowing that it was a transitory phenomenon. Such is the case… Leer más →

What Awaits Tourism This Year?

In December 2019, the first warning was given for the pandemic that plunged the whole world into a state of lethargy from which it is just beginning to emerge. COVID-19 brought far more havoc than loss of life. Many economic sectors were severely affected by the lockdowns and travel restrictions. Although it seems that the worst phase is over, it… Leer más →