Categoría: English

Detail of a photograph of an analyst working in the office. Image by Peter Olexa on Pixabay. (Español) / Detalhe de uma fotografia de um analista trabalhando no escritório. Imagem de Peter Olexa no Pixabay. (Português) / Detail of a photograph of an analyst working in the office. Image by Peter Olexa on Pixabay. (English)

What Is The Use Of Making Focus Groups?

Qualitative techniques are often discarded by quantitative ones. This decision is usually based on the limitations of its unstructured and flexible approach. This apparent lack of rigor prevents some teams from obtaining valuable insights that can sometimes only be obtained through activities such as in-depth interviews or focus groups. The latter are now part of the social imaginary of what… Leer más →

Fotografía de la mano de una persona respondiendo una encuesta de satisfacción a mano. Imagen de Andreas Breitling en Pixabay. (Español) / Fotografia da mão de uma pessoa respondendo à mão uma pesquisa de satisfação. Imagem de Andreas Breitling no Pixabay. (Português) / Photograph of the hand of a person answering a satisfaction survey by hand. Image by Andreas Breitling on Pixabay. (English)

4 Tips For Designing Good Questionnaires

One of the basic tasks that most market analysts tend to carry out at some point in their career is writing questionnaires. To execute this activity it is necessary to start from a deep knowledge of the objectives of the research to be resolved. Based on the latter and the available resources, we can choose one technique or another to… Leer más →

Fotografía de un contador de pasos. Imagen de Renate Köppel en Pixabay. (Español) / Fotografia de um contador de passos. Imagem de Renate Köppel do Pixabay. (Português) / Photograph of a step counter. Image by Renate Köppel from Pixabay. (English)

Four Reasons To Conduct Quantitative Studies

Within Market Research we have at our disposal two large types of methods to meet consumers. Qualitative studies are usually used when we need to address decision elements that are often not verbalized spontaneously by people and require analysts who are experts in conducting activities alone or in groups. When we need to know a phenomenon with a larger number… Leer más →

Fotografía de una agenda, gafas, pluma, gráficos y una taza con café. Imagen de Imagen de Dmitriy en Pixabay. (Español) / Fotografia de uma agenda, copos, caneta, gráficos e uma xícara de café. Imagem por Imagem de Dmitriy no Pixabay. (Português) / Photograph of an agenda, glasses, pen, graphs and a cup of coffee. Image by Image by Dmitriy on Pixabay. (English)

Why Celebrate International Market Research Day?

On May 2, the IMRD23 was held in several countries around the world. This celebration is promoted by ESOMAR or European Society for Opinion and Market Research for its acronym. Beyond being a mere commemoration of the work that thousands of people do every day to get to know people, it also serves as a stop along the way. With… Leer más →