What Good Practices Can We Follow When Programming Questionnaires?
Categoría: English
4 Good Practices For Programming Online Questionnaires
In other entries in our weekly blog we have addressed the enormous competitive advantages offered by having programmers and engineers in Market Research work teams. After the COVID-19 pandemic began, it became more evident that online solutions are now the present of our lives. Our segment was no exception and now much progress has been made in launching projects that… Leer más →
What Reasons Justify Hiring Market Research Services?
Why Should You Hire Market Research Services?
Today we live in a highly competitive world in which those who react most effectively and proactively will have the best results. Market Research is a strategic area that is gaining more and more weight every day inside and outside brands. However, in several territories it is still not considered a constant function and is usually outsourced through agencies. Hiring… Leer más →
What Aspects Should You Know About Socioeconomic Levels?
4 Comments On The Classification Of Socioeconomic Levels In Market Research
Whether you have little or a lot of time dedicating yourself to Market Research, you have come across Socioeconomic Levels. These vary from country to country because it is not possible to establish a rule that applies internationally given the heterogeneity of national realities. In LATAM, some organizations that define these levels are the Brazilian Association of Research Companies (ABEP… Leer más →
How Do Geographical Information Systems Drive Market Research?
4 Uses Of Geographic Information Systems In Market Research
This November 15, the 2023 version of Geographic Information Systems Day is celebrated in the world. Also known as SIG in Portuguese and Spanish, they are a set of elements that include the people who do the analysis, georeferenced data, maps and computer programs. As a general rule, most consider GIS to be just the software. Among the best known… Leer más →
What Topics Are Reviewed In A Feasibility Investigation?
What Elements Are Reviewed In A Feasibility Study?
When carrying out market research, you seek to answer a series of questions. The answers to these questions are intended to reduce uncertainty in the decision-making of people in positions of power within brands and companies. These choices define multiple actions such as business plans, launch of new products and services or communication campaigns. Among the studies we can do… Leer más →