Categoría: Geography

Fotografía de una brújula sobre un mapa. Imagen de beasternchen en Pixabay. (Español) / Fotografia de uma bússola em um mapa. Imagem de beasternchen no Pixabay. (Português) / Photograph of a compass on a map. Image by beasternchen on Pixabay. (English)

What Types of Maps Are Used in Marketing Research?

Deploying the data and information collected in field surveys is one of the substantive tasks of Market Research. There are multiple resources that we can use for this objective. Among these we find maps. Geography is one of the social sciences that best knows these elements. One of the most valuable contributions of this discipline is answering the “where” question… Leer más →

Fotografía de la mano de una persona colocando un alfiler sobre un mapa. (Español) / Fotografia da mão de uma pessoa colocando um alfinete em um mapa. (Português) / Photograph of a person's hand placing a pin on a map. (English)

How Are Places Located in Market Research?

All the activities that consumers and brands do take place in the territory. Therefore, it is not surprising that Geomarketing is valid in many studies. The “place” variable is extremely decisive in several areas since it defines other phenomena such as accessibility, commercial clusters and target segments. Geography is the social science that best helps Marketing in this task. Answering… Leer más →